Franchise Expansion Crumbl acquired Crust Club in 2023 and is positioned to franchise the savory and sweet pie concept. This creates upsell opportunities with franchise channels, co-branding, and B2B collaborations with distributors seeking established pie concepts.

Multi Channel Growth Crust Club operates via ready to bake, warm to order, curbside, pick-up, delivery, and nationwide shipping through Goldbelly. There are multiple cross-sell opportunities across DTC, retail partners, and event/foodservice channels.

Strategic Partnerships Recent collaboration with Thirst Drinks to bring Strawberries & Cream Pie Pockets to Thirst stores indicates potential for more co-promotions, limited-time offerings, and cross-promo bundles with beverage and convenience brands.

Online Marketing Existing tech stack includes Klaviyo and Omnisend for email and SMS marketing, Next.js and cart functionality for e-commerce. This supports targeted campaigns, loyalty programs, and data-driven outreach to drive higher average order value.

Financial Upside Revenue is in the $1M–$10M range with a lean 11–50 employee base; combined with franchise potential and partnerships, there is room to scale through additional channels, licensing, and multi-unit opportunities.