JoJo Fletcher Collaboration Cupshe's partnership with JoJo Fletcher for the Party Collection presents an opportunity to leverage the popularity of the spokesperson, tapping into her fan base and increasing brand visibility among her followers.

Sustainable Swim Collection The introduction of Cupshe's Annual Recycled Swim Collection and The Recycled Swim Collection aligns with the growing consumer demand for sustainable fashion, offering a unique selling point to eco-conscious customers.

Plus-Size Swimwear Line The recent launch of the plus-size swim collection indicates Cupshe's commitment to inclusivity, providing a sales opportunity to cater to a previously underserved market segment and expand customer reach.

Competitive Positioning Being in the same revenue range as Lulus and Zaful, Cupshe can leverage its unique brand identity and focus on beachwear to differentiate itself in the market and attract customers seeking distinctive styles.

Global Presence With a presence in over 100 countries, Cupshe has the advantage of a diverse customer base and international market penetration, offering sales opportunities for targeted marketing strategies in different regions.