Fast growing retail Curlsmith is already stocked in over 1,200 Ulta Beauty stores in the USA and is Ulta's leading curly haircare brand, indicating strong retail momentum and a proven shelf appeal that can be leveraged to expand into other national or regional beauty channels.

Awarded brand trust Award recognition from Vogue, Glamour, Marie Claire and industry awards, plus consistently high 5 Star reviews across trusted retailers, signals strong consumer demand and credibility that can support premium shelf placement, influencer partnerships, and co-branded campaigns with retailers.

Community driven Product development is co-created with curly users and influencers, with real customer results featured in marketing; this suggests opportunities for exclusive fan-driven SKUs, limited drops with retailers, and loyalty programs that deepen engagement and repeat purchases.

Personalization pivot Recent partnerships to personalize automated email campaigns and active use of performance marketing tech indicate readiness to scale targeted offers, lifecycle programs, and channel-specific promotions using data-driven best practices to lift average order value.

Expansion potential With a recent expansion into new collections (Frizz Control, Volume Recipes) and a growth trajectory toward broader distribution and digital marketing, there are opportunities to cross-sell bundles, private label trials, and entry into complementary salon and DTC partnerships.