High Potential Market CURREX is a leading European and North American over-the-counter insole brand with a strong RunPro position in U.S. run-specialty retailers, indicating opportunities to expand distributor networks and retail partnerships in athletic and outdoor channels.

Storefront Tech With a Shopify-based e commerce presence and integrated payment options (Apple Pay, Google Pay), there is a foundation for upsell campaigns, A/B tested product bundling, and direct-to-consumer campaigns to increase average order value.

Growth Gap Revenue is under one million, suggesting significant room to scale through new partnerships, white label opportunities, and expanded SKU reach across football, soccer, cycling, hiking and work categories.

Competitive Position As an established insoles brand with European leadership and a multi-activity product line, there is upside in alliances with larger retailers or brands seeking to add performance insoles to enhance existing athletic footwear assortments.

Operational Levers Utilize existing tech stack and analytics tools (Google Analytics, Klaviyo, YouTube) to drive targeted marketing, retention campaigns, and regional go-to-market experiments, unlocking data-driven sales opportunities in both consumer and B2B channels.