Expanding Technology Offerings CUSG's recent launch of BankingXP and acquisition of InetSolution demonstrate a focus on enhancing customer experience and digital banking solutions for community banks and credit unions. This presents opportunities to introduce specialized digital banking tools, security enhancements, or tech integrations tailored to financial institutions seeking to modernize.

Focus on Financial Empowerment With a revenue range of up to 250 million and a diverse client base across industries like financial services, healthcare, and academia, CUSG offers a broad platform for cross-selling advanced marketing, financial literacy, and member engagement solutions designed to boost client retention and growth in the financial sector.

Strategic Partnerships The partnership with Trust & Will indicates CUSG’s interest in expanding its financial products, especially estate planning. This creates avenues to pitch complementary services such as estate management, legal tech solutions, or expanded financial planning tools to credit unions and community banks seeking comprehensive member services.

Leadership and Security Focus Hiring a Chief Information Security Officer underscores CUSG’s commitment to cybersecurity. Business development efforts can leverage this focus by offering advanced security solutions, compliance tools, or secure communication platforms to financial institutions prioritizing data protection.

Recognition and Growth Award wins and recent campaigns highlight CUSG’s innovative marketing capability. Sales opportunities exist in providing targeted marketing automation, digital campaign management, or customer analytics services to enhance their outreach efforts and further solidify their market position.