SMB Hospitality Focus Target mid-market hotels, inns, and boutique properties by highlighting Custom Window Decorators as a tailored SMB supplier for window treatments and hospitality decor, with bundled design catalogs, installation services, and flexible ordering.

Outsourced Support With a very small permanent team, there is a clear opportunity to offer outsourced IT, website management, and marketing services such as site maintenance, form automation, and customer lead capture to scale operations.

Digital Modernization The current tech stack shows reliance on fundamentals like PHP and jQuery; present a compelling case for upgrading to modern CMS/e-commerce, responsive design, and integrated analytics to improve conversion and efficiency.

Regional Growth Leverage the Lewiston, Maine location to build regional partnerships with local hotels, boutique properties, and property managers, enabling cross-selling of window decor, drapery, blinds, and installation services.

Competitive Differentiation Differentiate from larger brands by offering personalized service, smaller-batch customization, quicker lead-to-fulfillment cycles, and a partner-focused program that aligns with hospitality procurement teams.