Insights

Enterprise credibility CustomInsight claims adoption by most of the Fortune 100 and offers a scalable 360 and organizational survey solution, signaling strong credibility and potential to upsell larger enterprise clients with expanded modules or premium support.

Product breadth Two core offerings Focal 360 and Focal ORG cover leadership feedback and employee engagement measurement, suggesting cross-sell opportunities to existing customers by bundling or expanding usage across both surveys within large organizations.

Financial scale Current revenue range of 1M to 10M with small team size indicates a lean operation and room to target mid-market and high-growth accounts that seek cost-effective, scalable HR tech solutions with proven impact.

Tech readiness Tech stack includes web and security components (Bootstrap, reCAPTCHA, HSTS, Amazon ALB) and analytics capabilities, enabling conversations around security, integration potential, and data-driven ROI with enterprise buyers.

Competitive landscape Operating in a market with peers like Qualtrics, InMoment, Forsta, and Medallia shows a clear opportunity to position CustomInsight on ease of use, flexible deployment, and measurable outcomes to differentiate from larger incumbents.

Similar companies to CustomInsight

CustomInsight Tech Stack

CustomInsight uses 8 technology products and services including Microsoft Advertising, Hotjar, Amazon Web Services, and more. Explore CustomInsight's tech stack below.

CustomInsight's Email Address Formats

CustomInsight uses at least 4 email formats:
CustomInsight Email FormatsExamplePercentage
First@custominsight.comJohn@custominsight.com
44%
Last@custominsight.comDoe@custominsight.com
34%
First.Last@custominsight.comJohn.Doe@custominsight.com
11%
FLast@custominsight.comJDoe@custominsight.com
11%

Frequently Asked Questions

What is CustomInsight's official website and social media links?

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CustomInsight's official website is custominsight.com and has social profiles on LinkedIn.

How much revenue does CustomInsight generate?

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As of August 2026, CustomInsight's annual revenue is estimated to be $1M - $10M.

What is CustomInsight's SIC code and NAICS code?

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CustomInsight's SIC code is 7361 - Employment Agencies and NAICS code is 541612 - Human Resources Consulting Services.

How many employees does CustomInsight have currently?

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As of August 2026, CustomInsight has approximately 6 employees across 2 continents, including North America and Europe. Key team members include Northwest Regional Sales Manager: M. B. and Principal: J. G. Explore CustomInsight's employee directory with LeadIQ.

What industry does CustomInsight belong to?

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CustomInsight operates in the Human Resources Services industry.

What technology does CustomInsight use?

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CustomInsight's tech stack includes Microsoft Advertising, Hotjar, Amazon Web Services, Zoho, Amazon Simple Email Service, Google Workspace, Lightbox and reCAPTCHA.

What is CustomInsight's email format?

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CustomInsight's email format typically follows the pattern of First@custominsight.com. Find more CustomInsight email formats with LeadIQ.

When was CustomInsight founded?

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CustomInsight was founded in 1998.
CustomInsight logo

CustomInsight

Human Resources ServicesCalifornia, United States2-10 Employees

CustomInsight operates in the Human Resources Services sector, providing software solutions that support organizations in engaging and developing their employees, managers, and leaders. Its 360-degree feedback tool, Focal 360, collects input on a range of leadership and management competencies and delivers comprehensive reports that highlight strengths and development needs for individual participants or groups. The Focal ORG product offers an employee survey platform to gauge engagement, strategic alignment, and manager competency, supplying assessment infrastructure, analytical capabilities, and guidance to help improve performance and reduce turnover.

Based in San Mateo, California, CustomInsight positions itself as a scalable and flexible option within HR analytics and development, with a client base that includes large enterprises seeking measurable outcomes from leadership and employee engagement initiatives. The company emphasizes that its software has been used by many major organizations, underscoring its focus on delivering practical, evidence-based insights to inform people-focused decisions. The description notes that the tools aim to simplify assessment processes and provide actionable results for organizations seeking to enhance workforce performance.

Section iconCompany Overview

SIC Code
7361 - Employment Agencies
NAICS Code
541612 - Human Resources Consulting Services
Founded
1998
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    CustomInsight's revenue is estimated to be in the range of $1M - $10M

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