Scale and reach CustomInsight already serves Fortune 100 organizations with a focus on easy, flexible, and scalable 360 and employee survey solutions, presenting a strong entry point for enterprise-focused upsell or expansion into larger teams and divisions within client organizations.

360 and engagement The Focal 360 and Focal ORG offerings cover both leadership feedback and employee engagement metrics, creating opportunities to cross-sell complementary modules or add-ons to deepen leadership development programs and retention initiatives.

Low mid-market potential With a current revenue range of one to ten million and a small team, there is room to target mid-market accounts seeking enterprise-grade surveys, leveraging existing methodology to capture larger deals without immediate scale constraints.

Tech stack fit Utilize integrations and security considerations aligned with common enterprise tech stacks (e.g., hosting, analytics, consent, and security standards) to position CustomInsight as a compatible partner for larger HR tech ecosystems.

Competitive positioning Benchmark against peers with similar trajectory and capabilities (AskNicely, Forsta, InMoment, Qualtrics, Medallia) to craft messaging around simplicity, flexibility, and measurable results, highlighting fast time-to-value and reduced turnover for clients.