New Platform Launch CustomReg has launched FLEX+ in March 2025, a scalable, configurable event registration platform with real-time updates and frictionless check-in. This indicates a potential upsell to existing clients on a more advanced solution and opportunities to target events planning agencies seeking modern registration tech.

CRM and Marketing Integrations FLEX+ offers seamless integrations with CRMs and marketing platforms, enabling tighter data flows and automation for attendee management, lead capture, and post-event follow-up. This presents a clear sales angle to customers using competing systems or looking to consolidate tech stacks.

Eco and RFID Upsell The platform supports eco-friendly, RFID-enabled smart badge printing, offering an option to differentiate events through sustainability and enhanced attendee tracking. This is an opportunity to upsell premium badge hardware and green event solutions to eco-conscious organizers.

Real-Time Analytics Real-time analytics and customizable reporting can drive better on-site decisions and post-event insight. Prospects focusing on data-driven ROI, sponsorship value, and exhibitor lead effectiveness can be targeted with demonstrations of FLEX+ analytics capabilities.

Leadership and Growth Recent executive appointments, including a new Vice President of Sales in January 2025, signal investment in growth and a potential for larger enterprise deals. This can be leveraged to engage mid-to-large events and agencies seeking a stable, scalable partner with a growth mindset.