Digital printing leadership CustomXM positions itself as a regional leader in variable data printing and one-to-one marketing, presenting an opportunity to upsell data-driven campaigns, personalized collateral, and targeted direct marketing services to clients seeking higher ROI.

One-stop marketing The company describes itself as more than a traditional printer, offering cutting edge marketing solutions and a digital storefront for orders and proofs, which can be pitched to clients looking to consolidate print, digital, and campaign management budgets.

Mobile marketing push With the Make It Mobile Now program focusing on mobile websites and mobile marketing, there is a sales angle to offer mobile-first campaigns, landing pages, and SMS/push notification capabilities to current clients and prospects expanding into mobile.

Modern tools The tech stack including iCIMS, Salesforce, WooCommerce, Google Workspace, and analytics indicates readiness for CRM-driven outreach, campaign automation, and streamlined ordering; propose integrated marketing operations, CRM-linked reporting, and co-branded digital storefront enhancements.

Growth signals Recent activity such as hosting the NPSOA conference, launching smarter systems, and programs like Printing for A Purpose signals momentum and potential for partnerships, loyalty programs, and expanded services with associations or event organizers.