Darrell Survey
Market ResearchCalifornia, United States11-50 Employees
Darrell Survey is a global, independent market research firm based in Los Angeles, California, that directly observes how golf equipment is used by professional and amateur players. Its data helps major manufacturers across the golf industry determine market share, guide sales planning, gain competitive intelligence, and verify contractual obligations, while also informing promotional messaging. The company is widely recognized in the industry as an authority on equipment usage, a status reflected in manufacturers’ ads in golf publications that cite the Darrell Survey. Every week, a Darrell Survey representative records observations of tour players at the start of pro tournament play across the PGA Senior, LPGA, Nike, and PGA of Japan Tours, as well as selected USGA amateur and NCAA events. In summer, the firm conducts face-to-face interviews with more than 4,000 golfers at over 75 courses nationwide, producing a geographically distributed snapshot of usage. Since 1982, its methodology has remained consistent, supporting long-term trend analysis of golf equipment usage.
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