Niche Data Expertise Datonics specializes in highly granular and proprietary data segments, including search, purchase intent, and demographic information, making it an ideal partner for businesses looking to target very specific audience segments with relevant advertising campaigns.

Recent Leadership Expansion The appointment of Rob Finora as Chief Revenue Officer indicates a strategic focus on expanding sales and business development efforts, presenting opportunities to engage with a highly experienced leadership team eager to grow market reach.

CTV Market Entry With the launch of CTV data within the MadHive ecosystem and partnerships with platforms like Simpli.fi, Datonics is actively building its presence in Connected TV advertising, offering new channels for clients to reach audiences through video and streaming services.

Sustainability and Social Initiatives Partnerships with organizations like The Nature Conservancy and One Tree Planted demonstrate a commitment to social responsibility, which can open doors to collaborate with environmentally conscious brands and organizations focused on sustainability.

Growth and Revenue Potential Operating with an annual revenue between 10 million and 25 million and engaging in multiple strategic partnerships, Datonics presents an opportunity for growth-focused companies to integrate advanced data solutions into their advertising and customer engagement strategies.