Insights

Digital Solutions Focus Dealertrack Canada specializes in providing comprehensive web-based software and integrated digital solutions tailored for automotive retail, offering opportunities to expand digital transformation and SaaS subscriptions within dealer networks.

Fraud Prevention Partnership Recent collaboration with Equifax Canada highlights a focus on identity verification solutions, presenting potential for selling advanced security services and fraud prevention tools to clients concerned with increasing auto-lending fraud risks.

Market Data Capabilities With extensive market data and credit application services, there is a strong opportunity to upsell data analytics, consumer insights, and credit management tools to help dealerships optimize lending and customer engagement strategies.

Customer Insight Platform Dealertrack’s cross-product customer view enables dealerships to better understand their clients; selling CRM integrations, customer engagement solutions, and loyalty programs could enhance customer retention efforts.

Growth Potential Operating in a competitive landscape with mid-sized revenue, Dealertrack Canada's agile technology offerings position it well for upselling additional cloud-based solutions, upgrades, and customized services to support dealerships’ digital growth strategies.

Similar companies to Dealertrack Canada

Dealertrack Canada Tech Stack

Dealertrack Canada uses 8 technology products and services including Curalate, Amazon CloudFront, WordPress, and more. Explore Dealertrack Canada's tech stack below.

Curalate
Analytics
Amazon CloudFront
Content Delivery Network
WordPress
Content Management System
Shopify
E-commerce
Microsoft Excel
Editors
Slick
Javascript Libraries
Cloudflare Bot Management
Security
Gravity Forms
Web Platform Extensions

Media & News

Dealertrack Canada, Inc. partners with Equifax Canada Co..
Dealertrack Canada teamed up with Equifax Canada and Interac to roll out an identity verification solution meant to address the growing challenge of fraud, including identity fraud, in the Canadian auto-lending market.
Feb 06, 2025 | canadianautodealer.ca

Dealertrack Canada's Email Address Formats

Dealertrack Canada uses at least 2 format(s):

Dealertrack Canada Email Formats	Example	Percentage
First.Last@dealertrack.com	John.Doe@dealertrack.com	93%
FirstLast@dealertrack.com	JohnDoe@dealertrack.com	4%
FLast@dealertrack.com	JDoe@dealertrack.com	2%
First.MiddleLast@dealertrack.com	John.MichaelDoe@dealertrack.com	1%

Frequently Asked Questions

Where is Dealertrack Canada's headquarters located?

Dealertrack Canada's main headquarters is located at 405 The West Mall,, Etobicoke, Ontario M9C 5J1, CA. The company has employees across 1 continents, including North America.

What is Dealertrack Canada's official website and social media links?

Dealertrack Canada's official website is dealertrackcanada.com and has social profiles on LinkedIn.

What is Dealertrack Canada's NAICS code?

Dealertrack Canada's NAICS code is 5112 - Software Publishers.

How many employees does Dealertrack Canada have currently?

As of October 2025, Dealertrack Canada has approximately 201 employees across 1 continents, including North America. Key team members include Chief Technology Officer: R. P.Vice President Finance: D. C.Vp Finance (fintech): G. M.. Explore Dealertrack Canada's employee directory with LeadIQ.

What industry does Dealertrack Canada belong to?

Dealertrack Canada operates in the Software Development industry.

What technology does Dealertrack Canada use?

Dealertrack Canada's tech stack includes CuralateAmazon CloudFrontWordPressShopifyMicrosoft ExcelSlickCloudflare Bot ManagementGravity Forms.

What is Dealertrack Canada's email format?

Dealertrack Canada's email format typically follows the pattern of First.Last@dealertrack.com. Find more Dealertrack Canada email formats with LeadIQ.

Dealertrack Canada

Q: How many employees does Dealertrack Canada have currently?

Dealertrack Canada has approximately 201 employees.

Q: What technology does Dealertrack Canada use?

Dealertrack Canada's tech stack includes core-js, Bing Ads, LinkedIn Ads, Microsoft Excel, Microsoft Advertising.

Software DevelopmentCanada201-500 Employees

Dealertrack Canada, provides web-based software solutions, integrated dealership technologies and digital solutions for automotive retail. We serve dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers with its comprehensive set of solutions including Sales/F&I products; market data for dealers, lenders and OEMs; and digital document services. 

We provide one of the largest online credit applications in Canada through our unique ability to combine dealer perspectives, technology-fueled innovations and consumer insights. 

Our products empower dealerships to make better choices about how to run their businesses and promote better customer vision, giving dealerships a cross-product view of each customer.