Niche snow gear Target outdoor retailers and specialty ski and snowboarding shops with Deathgrip’s signature Hand Out technology and premium glove design to expand shelf space in mountaineering and winter sports channels.

High engagement Leverage the brand’s rider-founders story and performance focus to craft sponsored athlete programs, limited editions, and co-branded drops that resonate with action sports communities and drive word-of-mouth sales.

Direct to consumer growth Capitalize on existing e commerce setup (Shopify) and integrated payments to optimize DTC promotions, bundles, and loyalty incentives aimed at repeat purchases during winter seasons and peak ski travel periods.

Mid market potential Pursue partnerships with mid sized outdoor retailers and regional sporting goods chains given revenue band and lean team, offering exclusive SKUs, in store demos, and training to maximize sell through without large enterprise commitments.

Tech enabled Highlight the technology edge to buyers by showcasing Hand Out and durable performance metrics, while using existing tech stack (Zoho, Brevo, Google Workspace) to support partner onboarding, CRM, and targeted partner marketing campaigns.