Insights

Acquired Momentum Deserve has a substantial funding foundation and a revenue range indicating strong performance, suggesting a growth-ready posture for expanded partnerships or cross-sell opportunities with strategic financial partners, fintechs, and merchant co-brands.

Mobile-first Platform A cloud-native, API-enabled, mobile-first credit card platform positions Deserve well for banks and fintechs seeking modern issuer solutions; target opportunities include white-label or API-driven card programs for digital banking and embedded finance use cases.

Strategic Partnerships Existing collaboration history with Visa, Mastercard, and major institutions plus fintech equity signals openness to co-branded and crypto-rewards programs; approach potential partners who want modern card programs with digital processing and Mastercard connectivity.

Market Position Notable recognition in fintech/financial services space and ongoing innovation cadence point to a competitive edge in AI-enabled personalization and digital processing; prospect pitches can emphasize speed-to-market and differentiated cardholder experiences.

Expansion Readiness Recent acquisition activity and large funding signals indicate scalability and integration appetite; sales plays could target large financial institutions exploring embedded finance, digital processing capabilities, and white-label card programs.

Similar companies to Deserve

Deserve Tech Stack

Deserve uses 8 technology products and services including Mixpanel, SAS, Tableau, and more. Explore Deserve's tech stack below.

Media & News

Deserve's Email Address Formats

Deserve uses at least 4 email formats:
Deserve Email FormatsExamplePercentage
First.Last@deserve.comJohn.Doe@deserve.com
95%
First@deserve.comJohn@deserve.com
3%
FirstMiddleLast@deserve.comJohnMichaelDoe@deserve.com
1%
LastFir@deserve.comDoeJoh@deserve.com
1%

Frequently Asked Questions

What is Deserve's phone number?

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You can contact Deserve's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Deserve's official website and social media links?

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Deserve's official website is deserve.com and has social profiles on LinkedIn.

How much revenue does Deserve generate?

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As of August 2026, Deserve's annual revenue is estimated to be $25M - $50M.

What is Deserve's SIC code and NAICS code?

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Deserve's SIC code is 7389 - Business Services, Not Elsewhere Classified and NAICS code is 52 - Finance and Insurance.

How many employees does Deserve have currently?

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As of August 2026, Deserve has approximately 67 employees across 4 continents, including North America, Asia and Europe. Key team members include Head Of Customer Service: P. C., Head Of Design: M. S. and Small Business Owner: K. S. Explore Deserve's employee directory with LeadIQ.

What industry does Deserve belong to?

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Deserve operates in the Financial Services industry.

What technology does Deserve use?

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Deserve's tech stack includes Mixpanel, SAS, Tableau, Amazon Web Services, HashiCorp Terraform, WordPress, Okta and Atlassian Confluence.

What is Deserve's email format?

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Deserve's email format typically follows the pattern of First.Last@deserve.com. Find more Deserve email formats with LeadIQ.

How much funding has Deserve raised to date?

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As of August 2026, Deserve has raised $544M in funding. The last funding round occurred on May 11, 2022.

When was Deserve founded?

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Deserve was founded in 2013.
Deserve logo

Deserve

Financial ServicesCalifornia, United States51-200 Employees

Deserve Inc. provides a mobile-first credit card platform designed to power issuing programs through a cloud-native, API-enabled architecture. The platform enables partners to deliver personalized cardholder experiences by integrating card-issuing capabilities into their apps and ecosystems. It works with a range of partners, including financial institutions, fintechs, lenders, and merchant co-brands, to support customized credit card programs.

Headquartered in Palo Alto, California, the company operates within the financial services sector with a focus on credit card issuing. In April 2025, Deserve was acquired by Intuit.

Section iconCompany Overview

Phone number
SIC Code
7389 - Business Services, Not Elsewhere Classified
NAICS Code
52 - Finance and Insurance
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $544M

    Deserve has raised a total of $544M of funding over 11 rounds. Their latest funding round was raised on May 11, 2022 as a Debt Financing.

  • $25M - $50M

    Deserve's revenue is estimated to be in the range of $25M - $50M

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