Expanding Product Portfolio Oportun has been focusing on enhancing profitability by simplifying its business and driving performance in core products like unsecured personal loans, secured personal loans, and its Set & Save™ savings product. This initiative presents an opportunity to upsell existing customers and attract new ones by promoting these offerings effectively.

Technology Integration With a tech stack including Google Ads, GitHub, Docker, and more, Oportun demonstrates a commitment to leveraging technology for efficiency and innovation. Highlighting the use of cutting-edge technologies in the financial services sector can be a compelling sales point to attract tech-savvy clients looking for modern solutions.

Financial Health and Growth Oportun's recent completion of the sale of its credit card portfolio and securing a $235 million Senior Secured Term Loan indicate steps towards optimizing its capital structure and improving profitability. This financial stability can be leveraged as a testament to reliability and sustainability when pitching to potential investors or partners.

Market Positioning and Competitive Edge The financial services landscape sees Oportun positioned as a mission-driven fintech company that focuses on providing responsible and affordable credit. Emphasizing this positioning can set Oportun apart in a market crowded with competitors, appealing to customers who prioritize ethical and inclusive financial services.

Member Savings and Benefits Oportun's recent report revealing that members saved over 30% more for the holiday season compared to the previous year showcases the tangible benefits that customers enjoy. Utilizing such success stories in sales pitches can highlight the value customers derive from Oportun's services, potentially attracting new clients seeking similar financial benefits.