Niche luxury interior Target homeowners and builders in Dallas who seek timeless, high-end design for new constructions and luxury homes. Leverage Keti Abazi’s HGTV feature and certification as a color consultant to position as a premium partner for builder/developer projects.

Local market focus Sales outreach should prioritize Dallas neighborhoods like Lake Highlands, Uptown, Park Cities, and Prestonwood where Keti frequently operates. Emphasize collaboration with homeowners, builders, and GCs to win remodeling and design-for-flip projects.

Small team agility With a lean team, pitch rapid turnarounds, personalized service, and flexible engagement models for bespoke design and staging. Consider offering tiered packages for new builds, renovations, and staging to expand project scope.

Digital footprint Capitalize on existing tech stack for lead capture and scheduling (Calendly, WordPress, Gravity Forms, Google Workspace). Propose enhanced online showcases, virtual consults, and downloadable design guides to generate inbound inquiries from homeowners and builders.

Revenue growth potential Revenue is under one million; pursue higher-value recurring design retainers, staging services for listings, and collaboration with real estate teams. Introduce profit-driven staging offerings and referral partnerships to expand deal flow.