Brand Collaborations Leverage a track record of partnerships with Sipsmith, The Glenlivet, H&M and others to create co-branded sleepwear and limited-edition gift sets that reach new luxury buyers and drive seasonal sales.

Sustainability Advantage As a B-Corp, position Desmond & Dempsey as a transparent, ethical supplier with sustainable materials and responsible packaging to win shelf space with retailers, hotels, and wholesalers that prioritize impact.

Hospitality Opportunities Target luxury hotels, spas, and curated experiences for in-room sleepwear, robes, and amenity kits; co-brand with properties to build a steady B2B revenue stream and reach new customers.

Wholesale Expansion Develop or expand a formal wholesale program with clear terms and marketing support to accelerate adoption by premium department stores and luxury e-commerce platforms.

Content Marketing Capitalize on The Sunday Paper and the Sundays lifestyle positioning to fuel content-led demand; invest in selective social advertising and influencer partnerships to drive high-intent traffic to the e-commerce site.