Insights

Neighborhood Focus DIA Brasil operates a dense network of 244 stores across São Paulo, indicating strong local market penetration and opportunities for proximity-based promotions, loyalty offers, and localized assortments tailored to neighborhood shoppers.

Private Brand Leverage The company is a reference in private labels, suggesting sales opportunities through exclusive product launches, promotions, and co-branded campaigns that can drive higher margins and differentiated value for customers.

Tech-Driven Experience With AWS, CloudFront, Webpack, React, and PWA capabilities, there is potential to sell digital infrastructure, e-commerce enhancements, or integrated marketing tech services to optimize omnichannel shopping and data analytics for promotions.

Restructuring Momentum Past leadership changes and restructuring efforts in Brazil indicate openness to external partnerships, supply chain optimization, and pilot programs that could scale innovative formats or efficiency improvements.

Growth Through Franchising As a pioneer franchisor with a mix of company-owned and franchised stores, there is a sales opening for franchise-enabling services, training programs, and turnkey operational solutions to support rapid expansion and standardization.

Similar companies to DIA Brasil

DIA Brasil Tech Stack

DIA Brasil uses 8 technology products and services including Crazy Egg, Hotjar, iCIMS, and more. Explore DIA Brasil's tech stack below.

DIA Brasil's Email Address Formats

DIA Brasil uses at least 4 email formats:
DIA Brasil Email FormatsExamplePercentage
First.Last@dia.com.brJohn.Doe@dia.com.br
84%
First.Middle@dia.com.brJohn.Michael@dia.com.br
5%
First.Middle.Last@dia.com.brJohn.Michael.Doe@dia.com.br
6%
First_Last@dia.com.brJohn_Doe@dia.com.br
5%

Frequently Asked Questions

What is DIA Brasil's official website and social media links?

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DIA Brasil's official website is dia.com.br and has social profiles on LinkedIn.

How much revenue does DIA Brasil generate?

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As of August 2026, DIA Brasil's annual revenue is estimated to be $10M - $25M.

What is DIA Brasil's SIC code and NAICS code?

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DIA Brasil's SIC code is 5099 - Durable Goods, Not Elsewhere Classified and NAICS code is 44-45 - Retail Trade.

How many employees does DIA Brasil have currently?

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As of August 2026, DIA Brasil has approximately 5K employees across 4 continents, including South America, North America and Europe. Key team members include Ceo - Diretor Presidente Dia Brasil: S. D., Ceo: F. F. and Information Technology Director: M. M. T. J. Explore DIA Brasil's employee directory with LeadIQ.

What industry does DIA Brasil belong to?

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DIA Brasil operates in the Retail industry.

What technology does DIA Brasil use?

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DIA Brasil's tech stack includes Crazy Egg, Hotjar, iCIMS, Amazon Web Services, OneTrust, Amazon Simple Email Service, WhatsApp Business and Piwik PRO Core.

What is DIA Brasil's email format?

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DIA Brasil's email format typically follows the pattern of First.Last@dia.com.br. Find more DIA Brasil email formats with LeadIQ.

When was DIA Brasil founded?

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DIA Brasil was founded in 1979.
DIA Brasil logo

DIA Brasil

RetailSão Paulo, Brazil5001-10000 Employees

DIA Brasil operates a network of neighborhood discount grocery stores, delivering a convenient, quick, and comprehensive shopping experience with fresh products and savings. It runs 244 DIA stores, both company-owned and franchised, across the state of São Paulo, supported by a distribution center and a central office. The company has a long-standing role in Brazilian retail as the first supermarket franchisor and is recognized for its private-label offerings, with headquarters in São Paulo.

Its customer base consists of everyday shoppers seeking accessible, near-home retail with economical options. In 2021, the brand introduced new display models for perishables to bring products closer to shoppers, reflecting ongoing store-level optimization.

Section iconCompany Overview

Website
dia.com.br
SIC Code
5099 - Durable Goods, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1979
Employees
5001-10000

Section iconFunding & Financials

  • $10M - $25M

    DIA Brasil's revenue is estimated to be in the range of $10M - $25M

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