Insights

Leadership change Digger Classifieds appointed Chaacha Mwita as Chief Executive Officer effective April 1, 2026, signaling potential strategic pivots, partnership opportunities, and renewed focus areas that sales teams can align with.

Growth potential With an employee base of 201-500 and reported revenue between 25M and 50M, there is room for cross-sell of enterprise services such as advanced analytics, marketing automation, and recruitment tech to optimize listings, traffic monetization, and user acquisition.

Market positioning As Kenya’s leading e-commerce site for jobs, vehicles, and real estate, Digger Classifieds represents a strategic channel for local market expansion, affiliate partnerships, and localized ad tech solutions to boost listed inventory and engagement.

Tech stack gaps Current tools include Wix, Postman, Deltek, BetterWorks, SurveyCTO, Google Forms, Windows 10, and Visual Basic .NET, indicating opportunities to upsell modern SaaS solutions for CRM, workflow automation, analytics, and data collection to improve operations and scale.

Strategic partnerships Engagement with media and events, such as involvement in industry partnerships and high-profile events like the Magical Kenya Open, suggests a pathway for co-marketing, sponsorships, and bundled digital advertising or content collaboration deals.

Similar companies to Digger Classifieds

Digger Classifieds Tech Stack

Digger Classifieds uses 8 technology products and services including Wix, Postman, Deltek, and more. Explore Digger Classifieds's tech stack below.

Wix
Content Management System
Postman
Data Management Platforms
Deltek
Enterprise Resource Planning
BetterWorks
Human Resource Management System
SurveyCTO
Miscellaneous
Google Forms
Online Form Builders
Windows 10
Operating Systems
Visual Basic .NET
Programming

Media & News

Digger Classifieds's Email Address Formats

Digger Classifieds uses at least 3 format(s):

Digger Classifieds Email Formats	Example	Percentage
First.Last@standard.com	John.Doe@standard.com	85%
FLast@standard.com	JDoe@standard.com	12%
First.L@standard.com	John.D@standard.com	3%
First.Last@thegrandhotram.com	John.Doe@thegrandhotram.com	85%
First.Middle@thegrandhotram.com	John.Michael@thegrandhotram.com	8%
Last.First@thegrandhotram.com	Doe.John@thegrandhotram.com	5%
LastFir@thegrandhotram.com	DoeJoh@thegrandhotram.com	2%

Frequently Asked Questions

What is Digger Classifieds's official website and social media links?

Digger Classifieds's official website is digger.co.ke and has social profiles on LinkedIn.

How much revenue does Digger Classifieds generate?

As of July 2026, Digger Classifieds's annual revenue is estimated to be $25M - $50M.

What is Digger Classifieds's NAICS code?

Digger Classifieds's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Digger Classifieds have currently?

As of July 2026, Digger Classifieds has approximately 369 employees across 5 continents, including AfricaNorth AmericaAsia. Key team members include Chief Investment Officer: C. B.Chief Audit Executive: D. F.Vice President Of Information Technology: A. D.. Explore Digger Classifieds's employee directory with LeadIQ.

What industry does Digger Classifieds belong to?

Digger Classifieds operates in the Technology, Information and Internet industry.

What technology does Digger Classifieds use?

Digger Classifieds's tech stack includes WixPostmanDeltekBetterWorksSurveyCTOGoogle FormsWindows 10Visual Basic .NET.

What is Digger Classifieds's email format?

Digger Classifieds's email format typically follows the pattern of First.Last@standard.com. Find more Digger Classifieds email formats with LeadIQ.

When was Digger Classifieds founded?

Digger Classifieds was founded in 1901.

Digger Classifieds

Q: What is Digger Classifieds's official website and social media links?

Digger Classifieds's official website is digger.co.ke. Digger Classifieds has social profiles on LinkedIn.

Q: How many employees does Digger Classifieds have currently?

Digger Classifieds has approximately 369 employees.

Q: What technology does Digger Classifieds use?

Digger Classifieds's tech stack includes LAMP Stack, Oracle Weblogic Server, CCSP, Thunes, Kubernetes.

Q: What is Digger Classifieds's NAICS code?

Digger Classifieds's NAICS code is 5415 (Computer Systems Design and Related Services).

Technology, Information and InternetNairobi, Kenya201-500 Employees

Digger Classifieds operates a Nairobi-based e-commerce platform that hosts classified listings across jobs, motor vehicles, and real estate in Kenya. The service is one of Kenya's leading online marketplaces, connecting job seekers, buyers, and renters with relevant opportunities and listings. As a mid-sized technology company in the information and internet sector, it serves a broad user base with a local focus in Nairobi and beyond.

In April 2026, Chaacha Mwita was appointed as chief executive officer, marking a leadership transition. The company has also participated in notable events, including attendance at the 2025 Magical Kenya Open golf championship, reflecting engagement with broader industry and public events.