Fast growth Digital Lead Performance has rapidly scaled to become the largest BDC in the powersports industry, serving over 100 dealers with a lean team, indicating strong market demand and a proven value proposition that can be leveraged to upsell additional digital sales solutions and training.

Two product focus The company monetizes through LeadHelm, a digital sales solution, and Helm Academy, a training platform, presenting cross-selling opportunities to existing dealer clients by bundling software with ongoing education and professional development.

Strategic partnerships Key integrations and partnerships with Eleads, CDK Global, and data exchange capabilities suggest opportunities to pitch complementary data, analytics, and workflow enhancements to dealers already invested in these ecosystems.

Marketing tech stack Current tech usage includes LinkedIn Ads, Facebook Pixel, HubSpot Analytics, and WordPress, indicating receptivity to digital marketing services, CRM optimization, and site/landing page improvements to convert leads more efficiently.

Revenue opportunity With reported revenue in the $10M-$25M range and a growing customer base of over 100 dealers, there is potential to expand within existing dealerships, target nearby or similar-vertical fleets, and offer scalable solutions to increase average deal size and retention.