Brand Expansion Direct Partners is now part of RAPP, presenting an opportunity to position joint capabilities to clients seeking integrated advertising and direct marketing solutions, with potential upsell to broader data-driven campaigns.

Midmarket Focus With 11-50 employees and revenue in the 25 to 50 million range, target mid-sized advertisers who need scalable direct marketing and measurable ROI, leveraging the combined scale of RAPP and Direct Partners.

Measurable Advantage Emphasize verifiable data-driven decisioning as a core value proposition to prospects, aligning with clients who require attribution and behavioral measurement to prove marketing impact.

Tech Enablement Highlight the use of analytics and tech stack elements (Google Analytics, Google Tag Manager, Video.js, Foundation) to support performance marketing, testing, and rapid deployment for client campaigns.

Growth Opportunities Position opportunities around customer acquisition, behavior measurement, and relationship development, offering incremental services such as analytics consulting, attribution modeling, and direct-response creative testing for mid-market brands.