Insights

Market Niche Direct Payroll Services specializes in serving small to mid-sized businesses within New York State, offering tailored payroll and HR solutions which can be expanded to serve similar regional clients looking for compliant and localized PEO services.

Technology Integration Utilizing cloud-based solutions including Google Cloud and modern web frameworks suggests an openness to technological upgrades; there is potential to introduce advanced HR tech or automation tools to enhance service offerings.

Growth Potential With revenue between one and ten million dollars and a dedicated local team, the company is positioned for growth within its geographic niche; scalable services could attract larger clients or additional regional markets.

Competitive Positioning While significantly smaller than industry giants like ADP or Paychex, Direct Payroll Services appeals to smaller businesses seeking personalized, compliant payroll management, indicating an opportunity to differentiate through superior customer service and local expertise.

Service Customization The company's comprehensive offerings, including tax compliance, workers compensation, and human resources, suggest opportunities to upsell specialized benefits or flexible HR solutions to existing clients and attract new business clients with diverse needs.

Direct Payroll Services, Inc. Tech Stack

Direct Payroll Services, Inc. uses 8 technology products and services including Google Cloud, TweenMax, RequireJS, and more. Explore Direct Payroll Services, Inc.'s tech stack below.

Google Cloud

Infrastructure As A Service

TweenMax

Javascript Frameworks

RequireJS

Javascript Frameworks

Zepto

Javascript Libraries

Lodash

Javascript Libraries

Bootstrap

UI Frameworks

Google Analytics

Web Analytics

Nginx

Web Servers

Direct Payroll Services, Inc. Email Formats	Example	Percentage
First@directpayrollny.com	John@directpayrollny.com	50%
First@directpayrollny.com	John@directpayrollny.com	50%

Direct Payroll Services, Inc. Email Formats

Example

Percentage

First@directpayrollny.com

John@directpayrollny.com

50%

First@directpayrollny.com

John@directpayrollny.com

50%

Frequently Asked Questions

Where is Direct Payroll Services, Inc.'s headquarters located?

Direct Payroll Services, Inc.'s main headquarters is located at 91 Erie Canal Drive Suite C, Rochester, NY 146264605, US. The company has employees across 1 continents, including North America.

What is Direct Payroll Services, Inc.'s official website and social media links?

Direct Payroll Services, Inc.'s official website is directpayrollny.com and has social profiles on LinkedIn.

What is Direct Payroll Services, Inc.'s SIC code NAICS code?

Direct Payroll Services, Inc.'s SIC code is 8721 - Accounting, Auditing, and Bookkeeping Services NAICS code is 5412 - Accounting, Tax Preparation, Bookkeeping, and Payroll Services.

How many employees does Direct Payroll Services, Inc. have currently?

As of October 2025, Direct Payroll Services, Inc. has approximately 11 employees across 1 continents, including North America. Key team members include Principal: R. T.. Explore Direct Payroll Services, Inc.'s employee directory with LeadIQ.

What industry does Direct Payroll Services, Inc. belong to?

Direct Payroll Services, Inc. operates in the Accounting industry.

What technology does Direct Payroll Services, Inc. use?

Direct Payroll Services, Inc.'s tech stack includes Google CloudTweenMaxRequireJSZeptoLodashBootstrapGoogle AnalyticsNginx.

What is Direct Payroll Services, Inc.'s email format?

Direct Payroll Services, Inc.'s email format typically follows the pattern of First@directpayrollny.com. Find more Direct Payroll Services, Inc. email formats with LeadIQ.

When was Direct Payroll Services, Inc. founded?

Direct Payroll Services, Inc. was founded in 2010.

Direct Payroll Services, Inc.

Q: What technology does Direct Payroll Services, Inc. use?

Direct Payroll Services, Inc.'s tech stack includes TweenMax, Webpack, RequireJS, Google Cloud, Facebook Pixel.

AccountingUnited States11-50 Employees

Direct Payroll Services is a full service Professional Employer Organization (PEO) that handles employee paperwork, payroll, and benefit services for businesses so owners can focus their time on their company, products and services.

We are a New York State licensed and bonded PEO Company, locally owned and operated out of Rochester, New York with a caring experienced staff.

Direct Payroll Services Inc. keeps your company in compliance with state and federal taxes, workers compensation and disability, and our human resources department offers medical and dental insurance, all hospital income and long term benefits.

Direct Payroll Services, Inc. 
Payroll Solutions You Can Count On.

Insights

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