Insights

Niche market fit Small NY-based PEO with licensed and bonded status and comprehensive payroll and benefits services presents an opportunity to upsell additional HR technology and compliance solutions to similarly sized local businesses seeking full-service PEO support.

Compliance & Risk Strong emphasis on state and federal tax compliance, workers compensation, disability, and HR benefits creates sales potential for expanded risk management, ACA/74x reporting, and enhanced benefits administration for growth-focused SMBs.

Tech stack leverage Utilizes modern cloud and frontend technologies (Google Cloud, React, analytics) which can be a selling point for scale-ready integrations; potential to offer API-based data sharing, HRIS integrations, and analytics-driven payroll insights to clients using similarly sized systems.

Growth readiness Revenue in the lower mid-market range with a lean team signals capacity to onboard SMB clients quickly; target fast-growing small businesses that need compliant, turnkey payroll and benefits as they scale.

Competitive positioning As a locally owned New York PEO with a focused service suite, there is an opportunity to differentiate through personalized support, regional expertise, and bundled offerings that compete with larger national providers on cost and responsiveness.

Direct Payroll Services, Inc. Tech Stack

Direct Payroll Services, Inc. uses 8 technology products and services including Google Cloud, React, RequireJS, and more. Explore Direct Payroll Services, Inc.'s tech stack below.

Google Cloud

Infrastructure As A Service

React

Javascript Frameworks

RequireJS

Javascript Frameworks

Zepto

Javascript Libraries

Lodash

Javascript Libraries

Bootstrap

UI Frameworks

Google Analytics

Web Analytics

Nginx

Web Servers

Direct Payroll Services, Inc. Email Formats	Example	Percentage
First@directpayrollny.com	John@directpayrollny.com	100%

Direct Payroll Services, Inc. Email Formats

Example

Percentage

First@directpayrollny.com

John@directpayrollny.com

100%

Frequently Asked Questions

What is Direct Payroll Services, Inc.'s official website and social media links?

Direct Payroll Services, Inc.'s official website is directpayrollny.com and has social profiles on LinkedIn.

How much revenue does Direct Payroll Services, Inc. generate?

As of July 2026, Direct Payroll Services, Inc.'s annual revenue is estimated to be $1M - $10M.

What is Direct Payroll Services, Inc.'s SIC code NAICS code?

Direct Payroll Services, Inc.'s SIC code is 8721 - Accounting, Auditing, and Bookkeeping Services NAICS code is 5412 - Accounting, Tax Preparation, Bookkeeping, and Payroll Services.

How many employees does Direct Payroll Services, Inc. have currently?

As of July 2026, Direct Payroll Services, Inc. has approximately 2 employees across 1 continents, including North America. Key team members include Principal: R. T.. Explore Direct Payroll Services, Inc.'s employee directory with LeadIQ.

What industry does Direct Payroll Services, Inc. belong to?

Direct Payroll Services, Inc. operates in the Accounting industry.

What technology does Direct Payroll Services, Inc. use?

Direct Payroll Services, Inc.'s tech stack includes Google CloudReactRequireJSZeptoLodashBootstrapGoogle AnalyticsNginx.

What is Direct Payroll Services, Inc.'s email format?

Direct Payroll Services, Inc.'s email format typically follows the pattern of First@directpayrollny.com. Find more Direct Payroll Services, Inc. email formats with LeadIQ.

When was Direct Payroll Services, Inc. founded?

Direct Payroll Services, Inc. was founded in 2010.

Direct Payroll Services, Inc.

Q: How many employees does Direct Payroll Services, Inc. have currently?

Direct Payroll Services, Inc. has approximately 2 employees.

Q: What technology does Direct Payroll Services, Inc. use?

Direct Payroll Services, Inc.'s tech stack includes Nginx, Zepto, Google Analytics, Wix, Google Cloud.

Q: What is Direct Payroll Services, Inc.'s NAICS code?

Direct Payroll Services, Inc.'s NAICS code is 5412 (Accounting, Tax Preparation, Bookkeeping, and Payroll Services).

AccountingNew York, United States2-10 Employees

Direct Payroll Services, Inc. is a small, locally owned professional employer organization based in Rochester, New York. As a full-service PEO, it manages employee paperwork, payroll processing, and benefits administration for client businesses. The company emphasizes compliance with state and federal tax rules, workers’ compensation, and disability requirements, supported by New York’s licensing and bonding.

Its human resources services include access to medical and dental insurance and long-term benefit options for client organizations. Operating with a small team of experienced professionals, it functions within the accounting industry as a regional provider delivering payroll and HR administration to help businesses focus on their core operations.

Insights

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