Insights

Market Focus Opportunity Direct Payroll Services operates in the accounting industry with a strong local presence in New York, providing payroll and HR solutions to small businesses. This positions them as an ideal partner for companies seeking personalized, compliant payroll services in the region, and opportunities exist to enhance their service offerings or expand their geographic reach.

Technology Integration Utilizing a tech stack that includes Google Cloud and various web development tools suggests a commitment to efficient, cloud-based payroll solutions. This opens avenues to offer integrated financial or HR management tools and leverage data analytics for client insights, presenting cross-selling possibilities.

Growth and Scalability With a revenue range of one to ten million dollars and a small team, there is potential for growth through targeted marketing to small and mid-sized businesses. Partnering to upgrade their infrastructure or expand their client base can catalyze revenue increases in this segment.

Competitive Positioning Compared to larger competitors, Direct Payroll Services' local focus and personalized service model can appeal to small business owners looking for tailored payroll management. Identifying businesses dissatisfied with impersonal services from bigger firms offers a strategic entry point for sales outreach.

Compliance and Benefits Expertise Their expertise in tax compliance, workers compensation, and benefits administration positions them as a comprehensive provider. This presents opportunities to bundle ancillary services such as health insurance or long-term benefits, appealing to small businesses seeking One-stop HR solutions.

Direct Payroll Services, Inc. Tech Stack

Direct Payroll Services, Inc. uses 8 technology products and services including Google Cloud, TweenMax, RequireJS, and more. Explore Direct Payroll Services, Inc.'s tech stack below.

Google Cloud

Infrastructure As A Service

TweenMax

Javascript Frameworks

RequireJS

Javascript Frameworks

Zepto

Javascript Libraries

Lodash

Javascript Libraries

Bootstrap

UI Frameworks

Google Analytics

Web Analytics

Nginx

Web Servers

Direct Payroll Services, Inc. Email Formats	Example	Percentage
First@directpayrollny.com	John@directpayrollny.com	50%
First@directpayrollny.com	John@directpayrollny.com	50%

Direct Payroll Services, Inc. Email Formats

Example

Percentage

First@directpayrollny.com

John@directpayrollny.com

50%

First@directpayrollny.com

John@directpayrollny.com

50%

Frequently Asked Questions

Where is Direct Payroll Services, Inc.'s headquarters located?

Direct Payroll Services, Inc.'s main headquarters is located at 91 Erie Canal Drive Suite c Rochester, New York 14626 United States. The company has employees across 1 continents, including North America.

What is Direct Payroll Services, Inc.'s official website and social media links?

Direct Payroll Services, Inc.'s official website is directpayrollny.com and has social profiles on LinkedIn.

What is Direct Payroll Services, Inc.'s SIC code NAICS code?

Direct Payroll Services, Inc.'s SIC code is 8721 - Accounting, Auditing, and Bookkeeping Services NAICS code is 5412 - Accounting, Tax Preparation, Bookkeeping, and Payroll Services.

How many employees does Direct Payroll Services, Inc. have currently?

As of February 2026, Direct Payroll Services, Inc. has approximately 2 employees across 1 continents, including North America. Key team members include Principal: R. T.. Explore Direct Payroll Services, Inc.'s employee directory with LeadIQ.

What industry does Direct Payroll Services, Inc. belong to?

Direct Payroll Services, Inc. operates in the Accounting industry.

What technology does Direct Payroll Services, Inc. use?

Direct Payroll Services, Inc.'s tech stack includes Google CloudTweenMaxRequireJSZeptoLodashBootstrapGoogle AnalyticsNginx.

What is Direct Payroll Services, Inc.'s email format?

Direct Payroll Services, Inc.'s email format typically follows the pattern of First@directpayrollny.com. Find more Direct Payroll Services, Inc. email formats with LeadIQ.

When was Direct Payroll Services, Inc. founded?

Direct Payroll Services, Inc. was founded in 2010.

Direct Payroll Services, Inc.

Q: How many employees does Direct Payroll Services, Inc. have currently?

Direct Payroll Services, Inc. has approximately 2 employees.

Q: What technology does Direct Payroll Services, Inc. use?

Direct Payroll Services, Inc.'s tech stack includes TweenMax, Webpack, RequireJS, Google Cloud, Facebook Pixel.

AccountingNew York, United States2-10 Employees

Direct Payroll Services is a full service Professional Employer Organization (PEO) that handles employee paperwork, payroll, and benefit services for businesses so owners can focus their time on their company, products and services.

We are a New York State licensed and bonded PEO Company, locally owned and operated out of Rochester, New York with a caring experienced staff.

Direct Payroll Services Inc. keeps your company in compliance with state and federal taxes, workers compensation and disability, and our human resources department offers medical and dental insurance, all hospital income and long term benefits.

Direct Payroll Services, Inc. 
Payroll Solutions You Can Count On.

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