Insights

Market Positioning Direct Payroll Services operates as a localized PEO provider in New York with a smaller team, presenting an opportunity to offer personalized, compliant payroll and benefits solutions tailored to regional businesses seeking dedicated support.

Growth Potential Targeting small to mid-sized businesses within the $1M-$10M revenue range, which aligns with the company's current revenue bracket, can open avenues for expanding market share in the PEO space.

Technology Adoption Utilizing modern cloud-based tools like Google Cloud and web frameworks indicates a growth-oriented digital infrastructure, suggesting sales potential in offering integrated HR tech solutions or upgrades that enhance efficiency.

Competitive Landscape Positioned among larger industry players such as ADP and Gusto, there is an opportunity to differentiate through personalized customer service and local expertise aimed at small businesses that may prefer local providers over large corporations.

Service Diversification With a comprehensive service portfolio including compliance, payroll, and benefits, upselling additional HR services or specialized benefits packages could meet emerging client needs and increase revenue per client.

Direct Payroll Services, Inc. Tech Stack

Direct Payroll Services, Inc. uses 8 technology products and services including Google Cloud, TweenMax, RequireJS, and more. Explore Direct Payroll Services, Inc.'s tech stack below.

Google Cloud

Infrastructure As A Service

TweenMax

Javascript Frameworks

RequireJS

Javascript Frameworks

Zepto

Javascript Libraries

Lodash

Javascript Libraries

Bootstrap

UI Frameworks

Google Analytics

Web Analytics

Nginx

Web Servers

Direct Payroll Services, Inc. Email Formats	Example	Percentage
First@directpayrollny.com	John@directpayrollny.com	50%
First@directpayrollny.com	John@directpayrollny.com	50%

Direct Payroll Services, Inc. Email Formats

Example

Percentage

First@directpayrollny.com

John@directpayrollny.com

50%

First@directpayrollny.com

John@directpayrollny.com

50%

Frequently Asked Questions

Where is Direct Payroll Services, Inc.'s headquarters located?

Direct Payroll Services, Inc.'s main headquarters is located at 91 Erie Canal Drive Suite c Rochester, New York 14626 United States. The company has employees across 1 continents, including North America.

What is Direct Payroll Services, Inc.'s official website and social media links?

Direct Payroll Services, Inc.'s official website is directpayrollny.com and has social profiles on LinkedIn.

What is Direct Payroll Services, Inc.'s SIC code NAICS code?

Direct Payroll Services, Inc.'s SIC code is 8721 - Accounting, Auditing, and Bookkeeping Services NAICS code is 5412 - Accounting, Tax Preparation, Bookkeeping, and Payroll Services.

How many employees does Direct Payroll Services, Inc. have currently?

As of February 2026, Direct Payroll Services, Inc. has approximately 2 employees across 1 continents, including North America. Key team members include Principal: R. T.. Explore Direct Payroll Services, Inc.'s employee directory with LeadIQ.

What industry does Direct Payroll Services, Inc. belong to?

Direct Payroll Services, Inc. operates in the Accounting industry.

What technology does Direct Payroll Services, Inc. use?

Direct Payroll Services, Inc.'s tech stack includes Google CloudTweenMaxRequireJSZeptoLodashBootstrapGoogle AnalyticsNginx.

What is Direct Payroll Services, Inc.'s email format?

Direct Payroll Services, Inc.'s email format typically follows the pattern of First@directpayrollny.com. Find more Direct Payroll Services, Inc. email formats with LeadIQ.

When was Direct Payroll Services, Inc. founded?

Direct Payroll Services, Inc. was founded in 2010.

Direct Payroll Services, Inc.

Q: How many employees does Direct Payroll Services, Inc. have currently?

Direct Payroll Services, Inc. has approximately 2 employees.

Q: What technology does Direct Payroll Services, Inc. use?

Direct Payroll Services, Inc.'s tech stack includes TweenMax, Webpack, RequireJS, Google Cloud, Facebook Pixel.

AccountingNew York, United States2-10 Employees

Direct Payroll Services is a full service Professional Employer Organization (PEO) that handles employee paperwork, payroll, and benefit services for businesses so owners can focus their time on their company, products and services.

We are a New York State licensed and bonded PEO Company, locally owned and operated out of Rochester, New York with a caring experienced staff.

Direct Payroll Services Inc. keeps your company in compliance with state and federal taxes, workers compensation and disability, and our human resources department offers medical and dental insurance, all hospital income and long term benefits.

Direct Payroll Services, Inc. 
Payroll Solutions You Can Count On.

Insights

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