Insights

Niche Market Specialization Direct Payroll Services operates as a localized PEO with a strong presence in New York, focusing on compliance and benefit management for small to mid-sized businesses. This provides an opportunity to target similar regional companies seeking personalized payroll and HR solutions.

Growth Potential With annual revenues between 1 to 10 million dollars and a dedicated team of fewer than ten employees, there is significant scope for expanding client base by offering scalable payroll and HR technology solutions tailored to businesses in growth phases.

Tech Stack Compatibility Utilizing cloud-based technologies such as Google Cloud and popular web frameworks, there is potential to leverage integrations with other cloud-native HR platforms, appealing to clients seeking advanced, seamless payroll management systems.

Competitive Positioning Compared to larger competitors like ADP and Paychex, the company’s local focus and personalized service model position it well to attract small businesses that prioritize local support and compliance, creating opportunities for targeted outreach.

Compliance and Benefits Focus Emphasizing expertise in maintaining compliance with federal and state regulations, alongside offering comprehensive benefits—medical, dental, workers’ compensation—presents an avenue to upsell additional HR support services and benefit packages to existing and prospective clients.

Direct Payroll Services, Inc. Tech Stack

Direct Payroll Services, Inc. uses 8 technology products and services including Google Cloud, TweenMax, RequireJS, and more. Explore Direct Payroll Services, Inc.'s tech stack below.

Google Cloud

Infrastructure As A Service

TweenMax

Javascript Frameworks

RequireJS

Javascript Frameworks

Zepto

Javascript Libraries

Lodash

Javascript Libraries

Bootstrap

UI Frameworks

Google Analytics

Web Analytics

Nginx

Web Servers

Direct Payroll Services, Inc. Email Formats	Example	Percentage
First@directpayrollny.com	John@directpayrollny.com	100%

Direct Payroll Services, Inc. Email Formats

Example

Percentage

First@directpayrollny.com

John@directpayrollny.com

100%

Frequently Asked Questions

Where is Direct Payroll Services, Inc.'s headquarters located?

Direct Payroll Services, Inc.'s main headquarters is located at 91 Erie Canal Drive Suite c Rochester, New York 14626 United States. The company has employees across 1 continents, including North America.

What is Direct Payroll Services, Inc.'s official website and social media links?

Direct Payroll Services, Inc.'s official website is directpayrollny.com and has social profiles on LinkedIn.

What is Direct Payroll Services, Inc.'s NAICS code?

Direct Payroll Services, Inc.'s NAICS code is 5412 - Accounting, Tax Preparation, Bookkeeping, and Payroll Services.

How many employees does Direct Payroll Services, Inc. have currently?

As of April 2026, Direct Payroll Services, Inc. has approximately 2 employees across 1 continents, including North America. Key team members include Principal: R. T.. Explore Direct Payroll Services, Inc.'s employee directory with LeadIQ.

What industry does Direct Payroll Services, Inc. belong to?

Direct Payroll Services, Inc. operates in the Accounting industry.

What technology does Direct Payroll Services, Inc. use?

Direct Payroll Services, Inc.'s tech stack includes Google CloudTweenMaxRequireJSZeptoLodashBootstrapGoogle AnalyticsNginx.

What is Direct Payroll Services, Inc.'s email format?

Direct Payroll Services, Inc.'s email format typically follows the pattern of First@directpayrollny.com. Find more Direct Payroll Services, Inc. email formats with LeadIQ.

When was Direct Payroll Services, Inc. founded?

Direct Payroll Services, Inc. was founded in 2010.

Direct Payroll Services, Inc.

Q: How many employees does Direct Payroll Services, Inc. have currently?

Direct Payroll Services, Inc. has approximately 2 employees.

Q: What technology does Direct Payroll Services, Inc. use?

Direct Payroll Services, Inc.'s tech stack includes TweenMax, Webpack, RequireJS, Google Cloud, Facebook Pixel.

Q: What is Direct Payroll Services, Inc.'s NAICS code?

Direct Payroll Services, Inc.'s NAICS code is 5412 (Accounting, Tax Preparation, Bookkeeping, and Payroll Services).

AccountingNew York, United States2-10 Employees

Direct Payroll Services is a full service Professional Employer Organization (PEO) that handles employee paperwork, payroll, and benefit services for businesses so owners can focus their time on their company, products and services.

We are a New York State licensed and bonded PEO Company, locally owned and operated out of Rochester, New York with a caring experienced staff.

Direct Payroll Services Inc. keeps your company in compliance with state and federal taxes, workers compensation and disability, and our human resources department offers medical and dental insurance, all hospital income and long term benefits.

Direct Payroll Services, Inc. 
Payroll Solutions You Can Count On.

Insights

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