Cooperative Advantage DirectLink is a community-focused cooperative with a long-standing presence since 1904, offering internet, WiFi and voice services to Canby and Mt. Angel. This suggests a strong local trust factor and opportunities to upsell bundled services to existing members who value reliable connectivity and local support.

Awarded Credibility Recent awards and recognition, including the North American Gimme Fiber Award and Best of Canby, bolster credibility for expanding services and partnerships, making it easier to approach regional businesses and institutions with confidence.

Growth Readiness With a revenue range of 10–25 million and 51–200 employees, DirectLink is positioned for mid-market expansion, including mid-sized business connectivity, managed services, and voice offerings that complement current fiber and internet provisions.

Tech Stack Fit Current technology stack (AWS, Google Ads, Mailchimp, Microsoft 365, Smartsheet, GTM) indicates readiness for cloud-based services, marketing automation, and scalable collaboration tools—potential for selling managed IT, cloud migration, and digital marketing solutions to SMBs.

Community Outreach Active community engagement through events like Fiber Fest and local press coverage creates a channel for local partnerships, sponsorships, and pilots for new services such as advanced wifi solutions, smart home offerings, or business-class connectivity bundles.