What is Diversified Members Credit Union's NAICS code?

Diversified Members Credit Union's NAICS code is 52 (Finance and Insurance).

Insights

Growth Potential Longstanding community credit union with over 25,000 members and assets above $400M presents upsell opportunities for digital banking platforms, mortgage solutions, and retirement planning services to small to mid-market members.

Leadership Spotlight Recent appointment of Sati Smith as CEO, the first African American CEO in DMCU's history, signals a potential shift toward diversity-focused programs, inclusive marketing, and leadership-driven partnership initiatives.

Digital Expansion Established tech stack includes WordPress, Shopify, Google Cloud, and Microsoft 365, indicating openness to fintech integrations, CRM enhancements, and data analytics partnerships to improve member experience and operational efficiency.

Community & SME Focus Partnership history with International Bancard and emphasis on serving local businesses creates a gateway for payments processing, merchant services, and small business lending solutions tailored to Michigan-based members.

Branchless Reach Extensive branch network and 29,000 surcharge-free ATMs through CO-OP suggest opportunities for scaled marketing, loyalty programs, and cross-sell of digital wallets and remote onboarding to members statewide.

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Diversified Members Credit Union Tech Stack

Diversified Members Credit Union uses 8 technology products and services including AdRoll, Crazy Egg, WordPress, and more. Explore Diversified Members Credit Union's tech stack below.

AdRoll
Advertising
Crazy Egg
Analytics
WordPress
Content Management System
Shopify
E-commerce
Microsoft 365
Email
Google Cloud
Infrastructure As A Service
WP Engine
Platform As A Service
MediaElement.js
Video Players

Media & News

Diversified Members Credit Union's Email Address Formats

Diversified Members Credit Union uses at least 8 email formats:

Diversified Members Credit Union Email Formats	Example	Percentage
FLast@dmcu.com	JDoe@dmcu.com	97%
First@dmcu.com	John@dmcu.com	3%
FLast@hersheyinsurance.com	JDoe@hersheyinsurance.com	48%
FirstL@hersheyinsurance.com	JohnD@hersheyinsurance.com	45%
Last@hersheyinsurance.com	Doe@hersheyinsurance.com	5%
LFirst@hersheyinsurance.com	DJohn@hersheyinsurance.com	2%
FirstL@higmi.com	JohnD@higmi.com	75%
FLast@higmi.com	JDoe@higmi.com	25%

Frequently Asked Questions

What is Diversified Members Credit Union's phone number?

You can contact Diversified Members Credit Union's main corporate office by phone at

+1-248-619-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Diversified Members Credit Union's official website and social media links?

Diversified Members Credit Union's official website is dmcu.com and has social profiles on LinkedIn.

How much revenue does Diversified Members Credit Union generate?

As of August 2026, Diversified Members Credit Union's annual revenue is estimated to be $50M - $100M.

What is Diversified Members Credit Union's SIC code and NAICS code?

Diversified Members Credit Union's SIC code is 6062 - Credit Unions, Not Federally Chartered and NAICS code is 52 - Finance and Insurance.

How many employees does Diversified Members Credit Union have currently?

As of August 2026, Diversified Members Credit Union has approximately 71 employees across 1 continents, including North America. Key team members include Chief Executive Officer: A. B. R. Q., Chief Financial Officer: K. O. and Vice President - Group Benefits: D. O. Explore Diversified Members Credit Union's employee directory with LeadIQ.

What industry does Diversified Members Credit Union belong to?

Diversified Members Credit Union operates in the Financial Services industry.

What technology does Diversified Members Credit Union use?

Diversified Members Credit Union's tech stack includes AdRoll, Crazy Egg, WordPress, Shopify, Microsoft 365, Google Cloud, WP Engine and MediaElement.js.

What is Diversified Members Credit Union's email format?

Diversified Members Credit Union's email format typically follows the pattern of FLast@dmcu.com. Find more Diversified Members Credit Union email formats with LeadIQ.

When was Diversified Members Credit Union founded?

Diversified Members Credit Union was founded in 1929.

Diversified Members Credit Union

Q: What technology does Diversified Members Credit Union use?

Diversified Members Credit Union's tech stack includes WP Engine, Microsoft PowerPoint, Lucide, Slick, Apache.

Financial ServicesMichigan, United States51-200 Employees

The credit union began operations shortly after the 1929 stock market crash, establishing itself as a longstanding community financial institution in Michigan. Membership is open to anyone who lives, works, worships, or attends school in Michigan, and the organization offers a broad set of financial products with guidance for various life stages. It operates four branches in Detroit, Novi, and Clawson and serves more than 25,000 members, with deposits protected by federal insurance as an NCUA member and Equal Housing Lender.

The institution holds more than $400 million in assets and provides access to a large network of shared branches and surcharge-free ATMs beyond its branches. In November 2023, Sati Smith was named CEO, becoming the credit union's first African American chief executive.