Insights

Embedded Finance Divido is a London-based fintech offering a white-label platform that enables banks, lenders, and enterprise merchants to launch embedded retail finance solutions, indicating a strong sales opportunity in partnerships with financial institutions and large merchants seeking seamless financing integrations.

Awards & Growth The Queen’s Award for Enterprise and inclusion in Deloitte’s 50 Fastest Growing Technology Companies in the UK signal high credibility and rapid expansion potential, making Divido an appealing partner for investors and large-scale clients seeking proven technology with growth momentum.

Analytics & Insights Recent launches of Divido Analytics and payments analytics tools for merchants create an upsell path to existing customers and a compelling value proposition for merchants desiring deeper data-driven checkout optimization and Flexibility in financing options.

Europe Expansion Upgraded direct-to-merchant platform to extend retail finance access across Europe presents a clear cross-border selling angle for regional banks and cross-country merchants seeking unified financing experiences.

Diverse Product Studio Ongoing product enhancements such as Finance Matcher and Divido Connect indicate opportunities to position Divido as a modular embedded finance ecosystem, enabling sales conversations around modular deployments, faster time-to-value, and customizable financing networks.

Similar companies to Divido

Divido Tech Stack

Divido uses 8 technology products and services including Xero, Adobe Analytics, Segment, and more. Explore Divido's tech stack below.

Media & News

Divido's Email Address Formats

Divido uses at least 4 email formats:
Divido Email FormatsExamplePercentage
First.Last@divido.comJohn.Doe@divido.com
75%
FLast@divido.comJDoe@divido.com
12%
First@divido.comJohn@divido.com
11%
Last@divido.comDoe@divido.com
2%

Frequently Asked Questions

What is Divido's official website and social media links?

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Divido's official website is divido.com and has social profiles on LinkedIn.

What is Divido's NAICS code?

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Divido's NAICS code is 52 - Finance and Insurance.

How many employees does Divido have currently?

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As of July 2026, Divido has approximately 51 employees across 3 continents, including Europe, Asia and North America. Key team members include Chief Financial Officer: F. B., Head Of Retail: J. R. and Head Of Retail Partnerships: K. R. Explore Divido's employee directory with LeadIQ.

What industry does Divido belong to?

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Divido operates in the Financial Services industry.

What technology does Divido use?

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Divido's tech stack includes Xero, Adobe Analytics, Segment, Magento, Shopify, Microsoft Intune, Pardot and Datadog.

What is Divido's email format?

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Divido's email format typically follows the pattern of First.Last@divido.com. Find more Divido email formats with LeadIQ.

When was Divido founded?

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Divido was founded in 2014.
Divido logo

Divido

Financial ServicesEngland, United Kingdom51-200 Employees

Divido is a London-based fintech backed by HSBC. It offers a white-label platform that enables banks, lenders and enterprise merchants to deploy embedded retail finance solutions. Through its platform, financing options can be integrated into the consumer checkout experience.

The company serves financial services clients seeking to provide embedded checkout financing and, in 2023, expanded its offering with analytics tools for merchants, including Divido Analytics, to give merchants visibility into customer retail finance data. Based in London, Divido is described as a mid-sized organization within the fintech space.

Section iconCompany Overview

Website
divido.com
NAICS Code
52 - Finance and Insurance
Founded
2014
Employees
51-200

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