Insights

Fintech Growth Divido is a London-based fintech backed by HSBC with rapid growth recognition, including The Queen's Award for Enterprise and a Deloitte listing as a top 50 fastest-growing UK technology company. This signals a scalable platform ready for expansion partnerships with banks, lenders, and enterprise merchants.

Embedded Finance Divido specializes in an embedded retail finance platform for banks, lenders, and merchants, enabling white-label, checkout finance experiences. This presents cross-sell opportunities with financial institutions seeking integrated consumer financing and with large merchants needing seamless BNPL-like solutions.

Analytics Platform Recent launches of Divido Analytics and payments analytics tools provide merchants with data-driven insights into customer finance behavior. This opens opportunities to target data-conscious merchants and financial institutions looking to optimize lending decisions and checkout conversions.

Europe Expansion Product upgrades to enable retail finance access across Europe indicate a geographic growth push. Sales conversations can target European banks and merchants seeking a scalable, region-wide embedded finance capability.

Strategic Partnerships HSBC backing and the fintech’s ecosystem positioning suggest partnership-led growth. Approaches to strategic alliances with large banks, payment processors, and enterprise merchants could accelerate deployment of Divido Connect and related capabilities.

Divido Tech Stack

Divido uses 8 technology products and services including Deloitte, Linkedin Insight Tag, Google Fonts API, and more. Explore Divido's tech stack below.

  • Deloitte
    Accounting
  • Linkedin Insight Tag
    Analytics
  • Google Fonts API
    Font Scripts
  • Glassdoor
    Online Review Management
  • macOS
    Operating Systems & Computing Languages
  • JavaScript
    Programming Languages
  • RabbitMQ
    Software Framework
  • CodeIgniter
    Web Frameworks

Media & News

Divido's Email Address Formats

Divido uses at least 1 format(s):
Divido Email FormatsExamplePercentage
First.Last@divido.comJohn.Doe@divido.com
75%
FLast@divido.comJDoe@divido.com
12%
First@divido.comJohn@divido.com
11%
Last@divido.comDoe@divido.com
2%

Frequently Asked Questions

What is Divido's official website and social media links?

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Divido's official website is divido.com and has social profiles on LinkedIn.

What is Divido's NAICS code?

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Divido's NAICS code is 52 - Finance and Insurance.

How many employees does Divido have currently?

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As of July 2026, Divido has approximately 51 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Chief Financial Officer: F. B.Head Of Retail: J. R.Head Of Retail Partnerships: K. R.. Explore Divido's employee directory with LeadIQ.

What industry does Divido belong to?

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Divido operates in the Financial Services industry.

What technology does Divido use?

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Divido's tech stack includes DeloitteLinkedin Insight TagGoogle Fonts APIGlassdoormacOSJavaScriptRabbitMQCodeIgniter.

What is Divido's email format?

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Divido's email format typically follows the pattern of First.Last@divido.com. Find more Divido email formats with LeadIQ.

How much funding has Divido raised to date?

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As of July 2026, Divido has raised $5.9M in funding. The last funding round occurred on Apr 07, 2022 for $5.9M.

When was Divido founded?

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Divido was founded in 2014.
Divido logo

Divido

Financial ServicesEngland, United Kingdom51-200 Employees

Divido is a London-based fintech backed by HSBC. It offers a white-label platform that enables banks, lenders and enterprise merchants to deploy embedded retail finance solutions. Through its platform, financing options can be integrated into the consumer checkout experience.

The company serves financial services clients seeking to provide embedded checkout financing and, in 2023, expanded its offering with analytics tools for merchants, including Divido Analytics, to give merchants visibility into customer retail finance data. Based in London, Divido is described as a mid-sized organization within the fintech space.

Section iconCompany Overview

Website
divido.com
NAICS Code
52 - Finance and Insurance
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $5.9M

    Divido has raised a total of $5.9M of funding over 8 rounds. Their latest funding round was raised on Apr 07, 2022 in the amount of $5.9M.

Section iconFunding & Financials

  • $5.9M

    Divido has raised a total of $5.9M of funding over 8 rounds. Their latest funding round was raised on Apr 07, 2022 in the amount of $5.9M.

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