DMA

Advertising ServicesNew York, United States1001-5000 Employees

DMA is a New York City–based association in the advertising services sector that focuses on data-driven marketing. Its membership spans technology and data innovators, brand marketers, agencies, service providers, and media companies, representing both sides of the marketing ecosystem. The organization promotes responsible use of detailed data to better identify customer needs and to apply innovative techniques that aim to deliver measurable outcomes.

DMA advances the data-driven marketing field through four pillars: advocacy for responsible data practices, development of solutions to industry challenges, education that helps members lead in an omnichannel landscape, and opportunities to connect through events such as &THEN and other live gatherings. As a division of the ANA, it sits within a broader network that supports thousands of brands and professionals with insights and resources. Based in New York City, DMA is a sizable organization focused on fostering collaboration across the marketing ecosystem.

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