Remote Sampling Explore growth in remote sampling by aligning with at home collection platforms and microbiome studies to validate collection tubes and stabilization chemistries, enabling scalable, high quality sample collection for diverse markets.

CRO Partnerships Leverage strong customer relationships and multi market reach to target CROs, diagnostics labs, and pharmaceutical trials with reliable nucleic acid sample kits, expanding adoption across clinical and translational research programs.

Animal Genomics Push into livestock and animal genomics by offering optimized collection solutions that improve sample integrity for genetic analysis in agriculture and veterinary research, opening partnerships with breeders and animal health companies.

Global Market Utilize worldwide marketing and OraSure backing to pursue partnerships with universities, government labs and distributors, accelerating adoption in new regions and large scale genomics and microbiome projects.

Tech Driven Invest in data driven sales and marketing using Power BI, Qlik and analytics tools to identify high potential targets, tailor proofs of value around sample quality and process efficiency, and enable more effective outreach to key decision makers.