Comprehensive Security Offering DNA Security Services provides a wide range of security solutions including physical, network, and cyber security, enabling cross-selling opportunities to clients seeking end-to-end security management.

Mid-Market Focus With revenue in the range of $1 million to $10 million and a relatively small team, DNA Security is well-positioned to target mid-sized businesses that require tailored security assessments and integrated services.

Technology Integration Utilizing advanced tools like AI, video security, and access control, DNA Security can appeal to prospects interested in innovative, tech-driven security solutions to enhance their protective measures.

Growing Industry Operating within the competitive security and investigations sector, DNA Security has opportunities to expand by differentiating through customized assessments and leveraging current security trends such as cyber and physical security convergence.

Potential Partnerships Given the existing competitive landscape with larger players, forming alliances or leveraging niche markets can help DNA Security increase market share and attract clients seeking personalized, comprehensive security services.