Insights

Expansion Opportunity The group has recently expanded to Hayward and acquired Toycen Motors Ladysmith, signaling growth and potential needs for additional fleet, facilities improvements, and cross-brand integration services.

Financing & Assets With reported revenue between 10M and 25M and multiple locations, there is potential to explore enhanced funding options, credit facilities, and service contracts to support expansion, inventory procurement, and digital marketing investments.

Technology Enablement The tech stack includes cloud, analytics, and web technologies. There is opportunity to offer modern marketing automation, CRM optimization, website performance enhancements, and data-driven sales workflows to boost lead conversion across all campuses.

Brand & Partnerships As a fifth-generation family business with multiple brands and Berkshire pontoons, there are cross-promotional opportunities, loyalty programs, and partnerships with manufacturers for exclusive offers, training, and co-branded campaigns.

Competitive Positioning Operating with a non-commissioned sales approach and three locations positions the group to leverage consultative selling and digital showroom experiences to differentiate from larger competitors and capture incremental market share.

Don Johnson Auto Group Tech Stack

Don Johnson Auto Group uses 8 technology products and services including AudioEye, Microsoft Advertising, Reddit Ads, and more. Explore Don Johnson Auto Group's tech stack below.

Don Johnson Auto Group's Email Address Formats

Don Johnson Auto Group uses at least 1 format(s):
Don Johnson Auto Group Email FormatsExamplePercentage
FLast@donjohnsonmotors.comJDoe@donjohnsonmotors.com
92%
FirstL@donjohnsonmotors.comJohnD@donjohnsonmotors.com
8%

Frequently Asked Questions

What is Don Johnson Auto Group's phone number?

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You can contact Don Johnson Auto Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Don Johnson Auto Group's official website and social media links?

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Don Johnson Auto Group's official website is donjohnsonmotors.com and has social profiles on LinkedIn.

How much revenue does Don Johnson Auto Group generate?

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As of July 2026, Don Johnson Auto Group's annual revenue is estimated to be $10M - $25M.

What is Don Johnson Auto Group's SIC code NAICS code?

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Don Johnson Auto Group's SIC code is 5511 - Motor Vehicle Dealers (New and Used) NAICS code is 44-45 - Retail Trade.

How many employees does Don Johnson Auto Group have currently?

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As of July 2026, Don Johnson Auto Group has approximately 55 employees across 1 continents, including North America. Key team members include Sales Director: P. L.Finance Director: S. S.Parts Director: T. K.. Explore Don Johnson Auto Group's employee directory with LeadIQ.

What industry does Don Johnson Auto Group belong to?

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Don Johnson Auto Group operates in the Retail industry.

What technology does Don Johnson Auto Group use?

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Don Johnson Auto Group's tech stack includes AudioEyeMicrosoft AdvertisingReddit AdsVisual Website OptimizerAmazon Web ServicesShopifyOpenAITealium.

What is Don Johnson Auto Group's email format?

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Don Johnson Auto Group's email format typically follows the pattern of FLast@donjohnsonmotors.com. Find more Don Johnson Auto Group email formats with LeadIQ.

When was Don Johnson Auto Group founded?

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Don Johnson Auto Group was founded in 1915.
Don Johnson Auto Group logo

Don Johnson Auto Group

RetailWisconsin, United States51-200 Employees

The Don Johnson Auto Group is a regional automotive retailer based in Wisconsin, representing a broad slate of new vehicles from multiple brands, including Chevrolet, Buick, GMC, Ford, Chrysler, Dodge, Fiat, Jeep, and RAM, along with Certified pre-owned vehicles and Berkshire pontoons. As a fifth-generation family business, it emphasizes long-standing local presence and continuity of ownership. Its sales team is described as professional and focused on offering tailored solutions to customers' evolving automotive needs. The group operates three dealership locations in Rice Lake, Hayward, and Cumberland. Through its Wisconsin footprint, the group serves retail vehicle buyers with a broad mix of new and certified pre-owned vehicles, along with related products like pontoons. In 2023 the organization expanded its presence with a new Hayward location and completed the acquisition of Toycen Motors Ladysmith, signaling growth of its regional network.

Section iconCompany Overview

Phone number
SIC Code
5511 - Motor Vehicle Dealers (New and Used)
NAICS Code
44-45 - Retail Trade
Founded
1915
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Don Johnson Auto Group's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    Don Johnson Auto Group's revenue is estimated to be in the range of $10M - $25M

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