Corporate events Double JJ Resort positions itself as a destination for corporate retreats and holiday parties with team-building offerings, a ready-made venue and in-house catering options, presenting cross-sell opportunities for meeting planning services, group packages, and incentive programs.

Leisure to MICE With multiple lodging types, two golf courses, an indoor and outdoor water park, equestrian activities, and seasonal attractions, the property can upsell to multi-day staycations, family getaways, wedding blocks, and seasonal promotions to drive cross-sell across experiences.

Local partnerships Past collaborations with United Way and District Health Departments suggest openness to community, health, and nonprofit partnerships which can be expanded into sponsored events, park-and-stay packages for nonprofit fundraisers, and venue partnerships for local outreach.

Digital footprint A tech stack including iCIMS, WordPress, Shopify, and Microsoft 365 indicates existing lead capture, e-commerce capabilities, and broad content distribution; this enables targeted digital marketing campaigns, lead nurturing, and upsell opportunities for packages and merchandise.

Growth potential Revenue range places Double JJ among mid-market resorts; opportunities exist to expand corporate retreat offerings, wedding blocks, seasonal activities, and partnerships with regional travel networks to grow occupancy and average daily rate.