Premium Tire Upsell Doyle Hayes sells top tire brands and offers core automotive services. Opportunity: upsell premium tires through bundled packages (tire plus oil change and brake inspection) for retail and fleet customers, increasing average ticket and loyalty.

Fleet Growth Potential The shop's small team size still reports strong revenue; there is potential to target local small fleets for tire replacement and alignment services with fleet accounts and volume pricing, delivering predictable recurring revenue.

Digital Engagement With an existing website, implement online booking, service reminders, and targeted promotions to capture new customers and re-engage past customers; use customer data to tailor tire and maintenance offers.

Bundled Services Create service bundles combining tire services with oil changes, brake inspections, or alignments to raise ticket size and differentiate from competitors; implement a loyalty program to encourage repeat visits.

Brand Advantage Use brand partnerships with Michelin, BFGoodrich, and Uniroyal as a competitive differentiator; highlight local, independent service quality and fast turnaround to attract customers from larger chains.