Regional Growth Leverage Dry Harbour Marine’s location in Northern Michigan and expanding cold and heated storage to cross-sell premium storage solutions, seasonal boat care services, and long-term vessel maintenance plans to existing customers and nearby boat owners.

Service Upsell Promote bundled service packages that combine routine maintenance, winterization, and winter storage to convert one-off service visits into recurring revenue, targeting owners of mid to high-end boats who value comprehensive care.

Storage Expansion Position the ongoing storage expansion as an opportunity to offer value-added programs such as climate-controlled storage, security features, and prioritized storage slots, attracting both current clients and new customers seeking reliability and space.

Digital Engagement Capitalize on their tech stack and e-commerce presence to run targeted digital campaigns, post-purchase onboarding, and proactive maintenance reminders via email and SMS to drive repeat bookings and cross-sell services.

Partnership & Ecosystem Explore partnerships with nearby marine suppliers, boat clubs, and fisheries services to create referral programs and bundled offerings, expanding reach among similar customer segments and increasing average ticket size.