Acquisition Channel Leverage DryShield became part of Solmetex in 2022, which opens an established distribution footprint and customer base. Opportunity exists to co sell with Solmetex products and bundle with waste compliance offerings to accelerate adoption in dental practices.

Distribution Partnerships With a very small internal team, DryShield can scale by partnering with large dental distributors to broaden reach, leverage existing sales channels, and drive faster penetration in clinics.

Cross Sell Portfolio The product range includes autoclavable and single use mouthpieces, enabling bundles with Solmetex waste compliance products for a complete isolation and compliance solution, increasing average order value and recurring purchases.

Digital Demand Strategy Current tech stack shows emphasis on Google Ads and live chat; this presents an opportunity to optimize campaigns, improve landing pages, and accelerate lead capture from dental clinics seeking efficiency gains.

Practice Adoption Focus Target high volume dental practices and clinics focused on workflow efficiency and patient experience; propose ROI driven pilots and case studies to demonstrate value and accelerate nationwide growth.