Cybersecurity risk Recent public data breach incidents impacting 90 Degree Benefits (EBSO) indicate heightened cybersecurity risk for client plans. This presents an opportunity to position enhanced data protection, incident response, and continuous monitoring services as a selling point for security-conscious employers and brokers.

Scale and reach Widely distributed operations across eight states with over 100,000 plan members suggest capability to handle large employer groups and multi-state benefits programs. Leverage this footprint to target regional and national mid-market clients seeking consistent benefits administration and cross-state compliance.

Financial robustness Reported revenue in the mid hundreds of millions positions EBSO as a credible TPA with resources to invest in technology, service levels, and custom benefit solutions. Use this to engage prospects looking for a stable, scalable partner capable of delivering cost efficiencies and long-term value.

Technology stack Utilization of cloud and collaboration platforms (AWS, Azure, WordPress, QuickBooks, Microsoft 365) enables scalable operations, data integration, and digital experiences. Market as a modern, tech-enabled TPA with potential for integrated benefits administration portals and data analytics services for employers and plan members.

Security and compliance selling Historical data security incidents create a compelling case to offer robust compliance, privacy controls, and third-party risk management services to clients and brokers who need assurance around PHI and PII protection across benefits programs.