Regional focus Target mid-market and small enterprise clients in Central, Northern, and Capital District of New York, leveraging Ed & Ed’s local presence and long-standing community relationships to win managed services and IT consulting contracts.

Sustained growth Position Ed & Ed as a scalable IT partner with a $10M–$25M revenue range to attract small-to-mid sized clients seeking reliable, locally owned IT solutions and personalized support, while expanding service footprint.

Service differentiator Emphasize high-touch customer service and direct access to leadership (Ed or Ed) as a key differentiator to convert prospects who value responsiveness, accountability, and relationship-based engagements.

Tech stack leverage Align solutions around the current tech stack (Snowplow, KnowBe4, FingerprintJS, Moment.js, ScrollReveal, SendGrid, RequireJS) to upsell security awareness, data analytics, web performance, and customer communications enhancements.

Expansion opportunities Explore cross-sell into existing 5,000+ client base with services such as cybersecurity training, cloud optimization, monitoring, backup resilience, and IT leadership advisory to accelerate revenue per client.