Strategic Partnerships Edamama has established collaborations with prominent organizations such as KonsultaMD and Maybank Philippines, indicating openness to integrating health services and financial discounts into its platform. This presents opportunities for vendors offering healthcare, wellness, and financial products to expand their reach via co-branded initiatives.

Funding and Growth With over 35 million USD raised through multiple funding rounds led by major investors like Ayala Corporation, Edamama is in a strong financial position to scale marketing efforts, expand product offerings, or develop new omni-channel services targeted at Filipino families.

Market Positioning As an online-to-offline platform in the parenting segment, Edamama is uniquely positioned to facilitate brand visibility both in digital and physical retail spaces, especially given its recent store openings and in-store healthcare services, opening avenues for retail merchandise and health-related product sales.

Technological Infrastructure Equipped with advanced tech tools and partnerships with platforms like Shopify and Google, Edamama maintains a robust digital infrastructure, making it receptive to innovative tech solutions such as personalization engines, data analytics, or logistics services to enhance user experience and operational efficiency.

Customer Engagement The platform's focus on family decision-making combined with recent expansion into physical retail and healthcare services offers targeted opportunities to introduce complementary products, gift services, or subscription-based offerings aimed at engaged parent consumers and large family households.