Targeted healthy catering Focus on expanding corporate lunches and health-focused event catering. The company already specializes in corporate lunches and healthy boxed lunches, making it a strong fit for local businesses and wellness-focused events.

Delivery and meal plans Leverage their twice-weekly delivery model and meal plan options (including weight loss programs and gluten-free/dairy-free meals) to upsell subscription-style services to offices, gyms, and wellness centers seeking convenient, scheduled nutrition.

Multi-channel presence Utilize the food truck Lola as a mobile sales channel and marketing asset for corporate events, fairs, and on-site employee engagement programs to expand reach beyond the café and delivery customers.

Growth through partnerships Position EH as a partner for local employers, gyms, and wellness brands to co-host events, offer employee perks, and provide cross-promotions that reinforce healthy lifestyle goals and recurring orders.

Operational scale opportunity Despite a small team, identify opportunities to scale through B2B services, pilot programs for large offices, and targeted digital marketing to raise awareness among Rochester-based mid-market firms that value gluten-free and dairy-free options.