Effy Jewelry
Retail Luxury Goods and JewelryNew York, United States1001-5000 Employees
Effy Jewelry is a U.S.-based retailer of luxury jewelry established in 1979 by Effy Hematian, operating in the retail luxury goods and jewelry industry. It is a family-owned business headquartered at 390 Madison Avenue, 21st Floor, New York, NY 10017, United States, and employs between 1,001 and 5,000 people. The company markets a jewelry line that is described as highly visible in about 2,600 retail locations worldwide and has adorned royalty and celebrities with its pieces. Effy Jewelry has pursued partnerships with major retailers and travel brands, including a 2026 partnership with Macy's, a 2024 collaboration with Holland America Group for an inaugural charter cruise, and a digital kiosk partnership with Carnival Cruise Line in 2024; it also launched Promise by Effy, a lab-grown diamond brand, in December 2024. Reported revenue is in the range of 500 million to 1 billion dollars.