Local SMB Focus Ekaru targets small to mid-sized businesses in the greater Boston area with enterprise-grade IT and cybersecurity services, presenting a clear opportunity to upsell managed security, data protection, and compliance offerings to similar local firms.

RECENT RECOGNITION Award as Partner Advisory Council Partner of the Year indicates strong partner relationships and credibility, which can be leveraged to pursue co-sell opportunities with referral partners and accelerate introductions to potential clients.

Compliance Driven Frequent client feedback highlighting expertise with regulations and complex systems suggests a strong footprint in regulated industries; target medical, legal, and financial services firms in need of regulatory-compliant IT and data protection solutions.

Cybersecurity Emphasis Specialization in cybersecurity and data protection positions Ekaru for security maturity assessments, SOC 2 readiness, and managed security services as high-value offerings for growth-oriented small businesses.

Strategic Alliances Existing partnerships with GoTo and participation in electronics recycling and secure data destruction initiatives open doors for co-marketing campaigns, joint webinars, and bundled solutions appealing to firms seeking integrated communications and IT services.