Established Market Presence Eltra NV has a longstanding history since 1954 as a leading supplier of electrical DIY equipment, serving over 1,000 DIY stores across Belgium, the Netherlands, and Europe, indicating significant market penetration and brand recognition.

Part of Heylen Group Since being acquired by Heylen Group in 2020, Eltra benefits from increased resources and strategic support, presenting opportunities for joint expansion efforts and integration of new product offerings.

Financial Range With an estimated revenue between $100 million and $250 million, Eltra is a sizable player in the wholesale industry, which suggests the potential for high-volume sales and scalable supply chain opportunities.

Expanding Logistics Operating from a logistics center in Evergem with daily deliveries to numerous stores, Eltra's extensive distribution network offers prospects for introducing innovative logistics solutions or additional product categories to enhance service efficiency.

Digital and Tech Use Utilizing a modern tech stack including Adobe, MySQL, and PHP, Eltra demonstrates technological adaptability, offering potential avenues for digital collaborations, e-commerce enhancements, or targeted marketing initiatives to support sales growth.