Expansion opportunities Target expansion discussions with Eltra now that they are part of the Heylen Group and have recently relocated or expanded their Ghent logistics facility, indicating a capacity increase and potential for larger scale purchasing and new product categories.

Centralized logistics Leverage their Evergem logistics hub and recent warehouse upgrades to offer value-add services such as optimized delivery schedules, cross-docking, and faster replenishment for Belgian, Dutch, and European DIY retailers.

Electrical and lighting focus Position complementary electrical equipment, lighting solutions, and DIY electrical accessories to align with Eltra’s core product range, catering to their wholesale channel and over 1,000 DIY stores across Europe.

Tech-enabled partnerships Propose integration-ready solutions leveraging their digital stack (Adobe, MySQL, Google Tag Manager, WordPress) for improved product data, catalog syndication, and analytics to enhance merchandising and online/offline sales performance.

Financial scale With reported revenue in the 100M–250M range and a stable growth trajectory as part of the Heylen Group, present scalable procurement programs, tiered pricing, and co-marketing opportunities to capture higher-volume orders.