Security & Compliance Recent data breach coverage highlights exposure risk and the growing demand for robust data security, governance and rapid breach-response services. The NPD Group can monetize this need by offering cybersecurity consulting, data privacy enablement, secure data delivery, and governance capabilities to clients.

Cross-Channel Analytics The NPD Group's strength in measuring performance across brick and mortar, online, and B2B channels creates an opportunity to sell cross-channel data integration, attribution enhancements, and retail media partnerships that unify client data and improve marketing ROI.

Tech Modernization With a stack including Alteryx, NetSuite and PWA based delivery, there is a chance to position modernization services like data pipeline automation, API integrations, BI dashboards, and managed analytics on modern platforms.

Global Reach A global footprint and broad client base enables multi-regional data services, co-selling with Circana clients, and cross-vertical packages tailored to regional market dynamics.

Vertical Solutions Leverage deep practice areas in consumer goods, beauty, fashion, electronics, foodservice and more to upsell vertical-specific analytics, benchmarking, and prescriptive insights that address concrete business questions.