Insights

Market Coverage The NPD Group serves over 2,000 companies across a wide range of industries including retail, apparel, technology, foodservice, and entertainment, providing ample opportunities to introduce tailored analytics and data solutions that address diverse client needs.

Global Presence With operations spanning the Americas, Europe, and APAC across 19 countries, the company is well-positioned to offer localized market insights and expand its footprint through multilingual and region-specific data products tailored to varying consumer markets.

Recent Innovation Recent launches like AlwaysOn Analytics and the 2022 New Product Pacesetters demonstrate NPD's commitment to real-time data analysis and new product tracking, presenting opportunities to upsell advanced analytics tools to current clients seeking competitive advantages.

Industry Growth Trends NPD's involvement in trending sectors such as gaming with titles like Mortal Kombat 1 and Street Fighter 6 highlights its engagement in high-growth entertainment markets, enabling sales teams to target clients within rapidly expanding and lucrative industries.

Financial Opportunity With a revenue range of 500 million to 1 billion dollars and a client base of prominent brands, there is significant potential to expand subscription services, premium analytics, and consulting offerings to existing and new clients seeking data-driven business growth strategies.

The NPD Group Tech Stack

The NPD Group uses 8 technology products and services including Alteryx, Power BI, Module Federation, and more. Explore The NPD Group's tech stack below.

  • Alteryx
    Advanced Analytics And Data Science
  • Power BI
    Business Intelligence
  • Module Federation
    Development
  • NetSuite
    E-commerce
  • PWA
    Miscellaneous
  • JavaScript
    Programming Languages
  • C++
    Programming Languages
  • Sybase
    Storage

Media & News

The NPD Group's Email Address Formats

The NPD Group uses at least 1 format(s):
The NPD Group Email FormatsExamplePercentage
First.Last@npd.comJohn.Doe@npd.com
51%
First_Last@npd.comJohn_Doe@npd.com
40%
FLast@npd.comJDoe@npd.com
8%
FirstLast@npd.comJohnDoe@npd.com
1%

Frequently Asked Questions

What is The NPD Group's phone number?

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You can contact The NPD Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is The NPD Group's official website and social media links?

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The NPD Group's official website is npd.com and has social profiles on LinkedIn.

How much revenue does The NPD Group generate?

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As of December 2025, The NPD Group's annual revenue is estimated to be $26M.

What is The NPD Group's NAICS code?

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The NPD Group's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does The NPD Group have currently?

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As of December 2025, The NPD Group has approximately 1K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: C. W.Chief Executive Officer: D. W.Chief Executive Officer: F. L.. Explore The NPD Group's employee directory with LeadIQ.

What industry does The NPD Group belong to?

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The NPD Group operates in the Market Research industry.

What technology does The NPD Group use?

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The NPD Group's tech stack includes AlteryxPower BIModule FederationNetSuitePWAJavaScriptC++Sybase.

What is The NPD Group's email format?

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The NPD Group's email format typically follows the pattern of First.Last@npd.com. Find more The NPD Group email formats with LeadIQ.

When was The NPD Group founded?

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The NPD Group was founded in 1966.

The NPD Group

Market ResearchNew York, United States1001-5000 Employees

NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, home improvement, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games.

Section iconCompany Overview

Phone number
Website
npd.com
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
1966
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    The NPD Group's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    The NPD Group's revenue is estimated to be in the range of $500M$1B

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