Security risk NPD Group recently faced a data breach affecting sensitive information such as Social Security numbers, indicating a potential security vulnerability. This presents an opportunity to offer advanced data protection, risk assessment, and cyber security services to restore client trust and prevent future incidents.

Data-driven expansion With operations across 19 countries and a broad practice footprint, there is a strong opportunity to introduce integrated analytics solutions that unify multi-region data, enabling cross-market benchmarking, faster decisioning, and prescriptive recommendations for clients expanding geographically.

Real-time analytics NPD has shown interest in timely insights and launched AlwaysOn Analytics in the past, signaling a demand for real-time data capabilities. Propose scalable real-time analytics, dashboards, and alerting to help clients act on current market shifts and competitive movements.

Diverse verticals Serving sectors from apparel and beauty to video games and foodservice, the breadth of practice areas suggests cross-sell opportunities for integrated market intelligence bundles tailored to specific industries, increasing wallet share by combining measurement, forecasting, and activation.

Tech-enabled selling NPD’s tech stack includes Alteryx, MicroStrategy, Pardot and Salesloft, indicating receptivity to data-driven selling and marketing automation. Leverage targeted account-based strategies, automated nurture, and analytics-powered demos to accelerate deal cycles with data-centric buyers.