Industry fit Target mid-sized software development firms with focus on talent selection, screening efficiency, and reducing turnover. Employment Technologies offers immersive simulations and pre-employment assessments that align with demand for predictive hiring tools in the software sector.

ROI emphasis Highlight proven return on investment and productivity gains, such as 3X ROI and lowered turnover, to resonate with buyers seeking measurable impact and budgetJustification for talent initiatives.

Expansion readiness Leverage recent product evolutions like At-Home Readiness Assessments and leadership simulations to upsell to companies expanding remote or hybrid workforces and needing scalable screening across geographies.

Differentiate through tech Position as a specialized alternative to larger incumbent platforms by underscoring science-based predictions, job simulations, and realistic previews that improve candidate quality and readiness in software teams.

Financial foothold Prospects in mid-market ranges that resemble revenue and employee size of similar companies; align outreach with firms in the software services space that seek efficient pre-employment evaluation tools to accelerate hiring cycles.