Talent Prediction Position Employment Technologies as a leader in scientifically predicting job success with immersive simulations and virtual assessments to help buyers reduce bad hires and improve retention, highlighting the ROI and performance gains.

Small to SMB Focus Target mid-market to small and medium-sized businesses given the company size (11-50 employees) and revenue range, emphasizing affordable, scalable screening tools that accelerate time-to-hire without large enterprise commitments.

Hires Velocity Emphasize capabilities to shorten time-to-hire and boost candidate completion rates, framing conversations around faster talent pipelines and improved candidate experience to beat competition.

Expansion Signals Leverage the 2020 product launches like At-Home Readiness Assessment and leadership simulations as cross-sell opportunities to existing customers and as entry points for adjacent modules such as leadership and readiness testing.

Tech & Reach Highlight integrations and digital marketing footprint (Google/LinkedIn ads, Webflow, WordPress) to reassure buyers about ease of deployment, multi-device accessibility, and compatible tech stack for seamless adoption.