SMB Enterprise Target small to mid-sized businesses and MSPs with Emsisoft Business Security and EDR offerings, emphasizing multi-layered protection, remote management, and cloud-based machine learning for threat detection.

Ransomware Resilience Highlight opportunities around ransomware rollback and remediation capabilities, offering customers assurance and rapid recovery in event of incidents, a strong compelling value proposition for risk-averse organizations.

Threat Visibility Leverage EDR features such as root-cause analysis, threat hunting tools, and timeline views to position as a comprehensive security stack that reduces mean time to detect and respond for mid-market clients.

Product Innovation Promote ongoing updates like Scam Protection and Application Inventory as differentiators for security-conscious buyers seeking proactive controls and visibility over installed software assets.

Global yet Local Capitalize on the distributed threat experts and NZ presence to appeal to organizations seeking globally backed security with local support and managed services compatibility.