Niche recruiting Small specialized user research recruiting firm serving US and Canada, presenting a potential upsell for larger market research partnerships or tech clients needing turnkey participant sourcing.

Cost effective Emphasize value proposition around reasonable participant costs and personalized service to win mid-market clients seeking high-quality recruitment without large agency overhead.

Full service partner Position as an extension of a client’s internal recruiting or UX research team, offering screener development, test plans, and interview support through partner consultants for end-to-end studies.

Accessible platforms Leverage existing technologies and channels (panel recruitment, usability labs, remote testing) to target startups and SMBs expanding usability programs, offering scalable recruitment solutions.

Growth potential With modest headcount yet million-dollar revenue, identify cross-sell opportunities into adjacent market research services and longer-term engagements with mid to large clients mimicking staffing scale of incumbents.