Growing Wine Portfolio Epicurean Wines has expanded its portfolio by adding fine Australian wines through recent hires, presenting an opportunity to promote complementary wine imports and capitalize on their focus on high-quality, ambitious wines targeted at discerning consumers.

Emphasis on Digital Presence The launch of a new, positively received website indicates a strong digital marketing strategy, offering potential for targeted online campaigns and e-commerce growth to reach wine enthusiasts and wholesale clients more effectively.

Target Niche Markets With a focus on balanced, warm climate wines and an ambition to lead at the smaller end of the industry, there is a market opportunity to position Epicurean Wines among luxury and boutique wine retailers who seek unique, high-quality offerings.

Growing Industry Trends Operating in a competitive environment with companies like Vivino and Wine.com, Epicurean Wines can leverage industry trends toward premiumization and organic, sustainably produced wines to expand its market share and attract affluent consumers.

Potential Partnership Opportunities Given their recent portfolio expansion and commitment to ambitious wines, there are opportunities to develop partnerships with specialty wine shops, fine dining establishments, and online wine marketplaces to increase sales channels and brand visibility.