ePRICE

RetailLombardy, Italy51-200 Employees

ePRICE is a Milan-based retail platform that operates as Italy's leading online marketplace and, following a strategic acquisition, an integrated online–offline retailer. Founded in 2000 as an e-commerce site for information technology and consumer electronics, it later opened a marketplace in 2014 and has since grown to offer millions of products from thousands of professional sellers. In July 2022, Portobello and Riba Mundo Tecnologia acquired ePRICE, enabling the group to pursue a blended model that links online and offline shopping.

The business sits in the retail sector and has extended its reach through the International Marketplace Network, connecting with partner marketplaces such as CDISCOUNT, eMAG, and Real.de (now Kaufland) to serve customers across Europe. The IMN arrangement allows vendors on the connected marketplaces to access a combined customer base of more than 230 million across Italy, France, Romania and Germany, expanding product availability. The strategy emphasizes growth of product variety and an improved purchasing experience for both private consumers and business buyers, supported by a mid-sized workforce.

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