Premium Local Market Target Bloomfield Hills and metro Detroit luxury car buyers looking for BMW models and certified pre-owned vehicles, leveraging the dealership's premium service positioning to upsell maintenance packages and extended warranties.

Growth Opportunity With 51-200 employees and revenue in the 25-50 million range, position Erhard BMW as a mid-sized premium dealer to attract non-franchiseed luxury buyers in nearby affluent neighborhoods through co-marketing with local high-net-worth audiences.

Digital Footprint capitalize on existing tech stack (Google Analytics, Google Maps, Facebook Pixel) to refine audience segments, retarget site visitors of both new and used BMWs, and promote service appointment availability and seasonal offers.

Service & Aftercare Cross-sell service plans, maintenance, and OEM parts to owners of both new and used BMWs, leveraging premier service positioning to increase showroom-to-service conversions and recurring revenue.

Competitive Benchmark Engage with owners of local premium groups and compare with nearby large players (e.g., Penske, LaFontaine, Germain) to identify differentiators in service experience, exclusive events, and loyalty programs that can drive referrals and incremental sales.