Global Expansion Ethique has successfully launched lip balm in the United States and operates in the United Kingdom, backed by a B Corp ethos, and proven retailer collaboration. Leverage these credentials to pursue new retail partnerships, including natural grocery chains, big box retailers, and potential private label deals in major markets, emphasizing plastic free, compostable packaging and a transparent supply chain.

Sustainable Packaging Ethique’s plastic free, home compostable packaging and a considerably smaller footprint versus liquid formats position the brand as an ESG favorite for retailers and consumers. Explore licensing or B2B opportunities to provide sustainable packaging solutions to other brands, or engage retailers with a sustainability co brand program to accelerate shelf presence while preserving the Ethique story.

DTC Advantage With a strong direct to consumer reputation built on abundant five star reviews and a data driven ad stack including digital platforms, Ethique is well placed to optimize and scale campaigns for new markets. Propose enhanced performance marketing services, conversion rate optimization, and influencer partnerships to accelerate growth in the US and UK, including localized content and in store sampling programs.

Retail Partnerships Ethique has earned recognition as Countdown’s Small Supplier of the Year and Sustainability Partner of the Year, signaling a proven retail track record. Approach additional grocery and specialty retailers with co marketing plans, shelf space expansion, and private label discussions to broaden distribution while preserving the sustainability narrative.

Product Growth Ethique has demonstrated capability to expand into new product lines such as lip balms and zero waste haircare, with ongoing introductions in key markets. Identify opportunities for cross category expansion, line extensions in skincare and haircare, and co brand collaborations with other mission driven brands to drive category growth and share of shelf.