Sustainability Commitment Ethnicraft emphasizes the use of reclaimed and durable materials like teak and concrete in their outdoor collections and the launch of their Re-loved platform. This focus on sustainability and second-life furniture appeals to environmentally conscious consumers and can be leveraged to target eco-aware customers seeking long-lasting, recyclable furnishings.

Product Innovation The company continuously updates its product lines with innovative collections such as the 2025 outdoor range, Spindle, and Mahogany Pi, which incorporate reclaimed wood and artisan craftsmanship. These innovative and stylish offerings provide opportunities to attract high-end clients interested in unique, sustainable furniture pieces.

Design Recognition Ethnicraft has received awards and recognition for its contemporary designs, including honors for its Oak Eye dining chair. This reputation for award-winning design can be promoted to premium clientele and design-conscious projects seeking reputable furniture brands.

Expansion into Outdoor Furniture Recent launches of outdoor collections using reclaimed teak and durable materials indicate a growing focus on outdoor and patio furnishings. Sales efforts can target garden centers, hospitality sectors, and outdoor living enthusiasts expanding product placement into these markets.

Digital Presence and E-commerce The company has recently upgraded its online platform using SAP Commerce Cloud, enhancing their digital shopping experience. This presents opportunities to engage online customers through targeted digital marketing, personalized campaigns, and expanding sales channels for increased reach and conversion.