Expanding Product Range Montana Furniture’s recent launches of the SPIN vinyl storage collection and the Marée chairs demonstrate their commitment to innovative and specialized product lines. This creates opportunities to upsell or cross-sell complementary furniture and accessories to existing customers seeking unique, functional design solutions.

Sustainable and Colorful Offerings With new water-based lacquer colors introduced to their palette, Montana emphasizes environmentally friendly production and vibrant aesthetics. There is a sales opportunity to target eco-conscious consumers and interior designers interested in customizable, eco-friendly home and office furnishings.

Design Collaboration Potential Montana’s collaborations with renowned designers such as Arne Jacobsen, Verner Panton, and Jakob Wagner position them as a premium brand. Business development efforts can focus on premium office spaces, boutique hotels, and high-end residential markets that value designer partnerships and bespoke solutions.

Focused Market Segments Operating primarily within the modern furniture and home furnishings segment in Europe, Montana’s target markets include both residential and commercial clients. Sales initiatives could focus on targeting corporate offices, coworking spaces, and upscale residential projects that require customizable, space-efficient solutions.

Digital and Retail Presence Montana's use of digital tools like Optimizely and Canva indicates a strong online presence. Leveraging their existing e-commerce and digital marketing channels can open additional sales channels, especially through targeted campaigns aimed at design enthusiasts, DIYers, and interior professionals seeking modern, modular furniture.